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Kate Wilkinson

Business Coach & Marketing Mentor

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About Me
About Me

I’m a Business Coach & Marketing Mentor. I spend my days coaching heart-led and ambitious entrepreneurs to grow their passion and purpose into a wildly profitable business. Learn More

 
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Wanna know how many times MY coach followed up wit Wanna know how many times MY coach followed up with me?⁠ ⁠ FIVE 😳⁠ ⁠ We'd had a magical discovery call ⁠ I was *so* on board.⁠ But when she sent the first invoice...⁠ ⁠ I choked.⁠ ⁠ I was scared A.F about whether I could make this work, if I was "special" enough to get the same results as her other clients, or if this was just going to sink me.⁠ ⁠ >> The uplevel coming my was SO uncomfortable that I felt nauseous <<⁠ ⁠ Fast forward to today, and we've been working together for almost 3 years 🧡 ⁠ ⁠ But this is only because she showed up for her business AND me, followed up 5 (!) times and coached me through my blocks.⁠ ⁠ And even though there's a big narrative circulating our space right now telling us coaches that follow-ups are BAD and WRONG and that clients should always be an immediate "f*ck yes!".⁠..⁠ ⁠ Here's my hot take:⁠ ⁠ Following up on prospects is what makes a GREAT coach. ⁠ ⁠ Sometimes our prospects need nurturing.⁠ Sometimes they need to be coached through their fears.⁠ ⁠ So if personal outreach and following up leads is part of your business, do it.⁠ ⁠ There's nothing sad, sleazy or unprofessional about it.⁠ ⁠ It's just doing good business.⁠ ⁠ Get it 🙌🚀🥂⁠ ⁠ ⁠
📣 THE PERFECT POST DOESN’T EXIST *phew* Ok n 📣 THE PERFECT POST DOESN’T EXIST *phew* Ok now I’ve said it. Because you know what I see as the biggest killer of expression? 🫠 Perfectionism. 🫠 Fear of looking ”unprofessional” or “unqualified”. 🫠 Fear of creating an “ugly” feed. 🫠 Pressure to create a “life changing” post. (yes I know that’s a LOT of quotation marks 🤣) But here’s what’s so important to know: > Your people want to connect with the unfiltered version of YOU < So share the ugly graphic. Share what’s on your heart. F*ck up your feed. And as @simone.grace.seol says, create a garbage post. I can’t wait to see you shine ✨💅🏻🚀
Need to add an influx of cash to the bank, but wan Need to add an influx of cash to the bank, but want a low-effort approach? Here are 5 simple ways to start making sales TODAY:⁠ ⁠ 💅 Reach out to past leads and invite them onto a free 1:1 Strategy Call. After you deliver your magic on the 20-min call, invite them into your course or program. You could even add an exclusive bonus to create urgency. ⁠ ⁠ 💅 Create a bundle from past masterclasses, free trainings and workshops you've run and offer them at an impossible-to-miss price for 3 days only. Tip: Go have a dig in your Google Drive – you'll probably be surprised by what juicy value is hiding in there. ⁠ ⁠ 💅 Run a flash sale on one of your most popular offers. ⁠ ⁠ 💅 Pre-sell a masterclass or workshop. There's no need for a sales page to get started – just a clear 'WHY' in your messaging and a way for people to pay. ⁠ ⁠ >> Tell me: which one are you going to try? ⁠ ⁠ ⁠ ⁠ #ceomindset #socialmediastrategy #instagrambusiness #thisgirlmeansbusiness #goalhelper #workforyourself
If I had to start my Coaching business from scratc If I had to start my Coaching business from scratch today, here’s what I’d do: 🪩 Get super clear on my WHY. What’s my unique mix of magic I want to impact the world with? “People don’t buy what you do; they buy why you do it” - Simon Sinek 💸 Drill into what TRANSFORMATION my work creates. Because this ‘Point B’ is what people are buying (*not* the tool or the process). 🚀 Create ONE high-ticket offer, and sell sell sell until it’s full. Don’t race to build out your whole product suite until this is done. 🍸 Focus on audience growth. How? I’d tap into as many ESTABLISHED audiences as possible - collaborate with other entrepreneurs, get on podcasts, run guest masterclasses… ya get my drift? >> Tell me: which of these do you need to prioritise in your business?
🍸 Stand-Out Content Formula In this episode I 🍸 Stand-Out Content Formula In this episode I cover: 🚀 The all-important exercise that takes content that flops to content that pops. 🚀 How to start attracting the RIGHT people in your business (and converting your existing ones!) 🚀 What your audience is craving most right now.
(martini making, questionable dance moves and a good dose of biz strategy guaranteed)

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We acknowledge, with deep respect, the Whadjuk Nyoongar people as the Traditional Owners of the lands and waters where Kate Wilkinson Creative® is operated from today. We pay our respects to Elders past, present and future.

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