Lead Magnet vs. Content Upgrade (and how to create yours)

Opt-ins, lead magnets, content upgrades, freebies… You may be asking yourself “what are these terms and how can they help me grow my business?” Opt-ins, lead magnets, content upgrades, and freebies are all an incentive for people to exchange their email address for bonus material. Growing your email list is important – you own these […]