No matter what your niche, if you’re producing any kind of content (digital products, physical products, blog posts, recipes, podcasts…) then Pinterest is the perfect platform for marketing your business. When it comes to Pinterest, our goal is to grow your traffic, leads, subscribers and sales, and one very simple way of doing this is […]
About Kate Wilkinson
Kate is a Pinterest Coach and Digital Strategist for women wanting to grow their meaningful business without the hustle.
Entries by Kate Wilkinson
Have you ever dreamt of travelling the world with your laptop, working from cafes in all corners of the globe? Working vacations can have their challenges, and here’s my 5 essential tips for making the journey seamless for you AND for your clients.
In Pinterest, your pins, boards and even profile are all searchable. By optimising your awesome content with keywords, you’re drastically increasing your chances of appearing in the search results of your ideal customer.
Stumped? Don’t worry, because today I’m going to be walking you through:
– Why keywords are important
– How to find the right keywords for your brand
– Where to place keywords within Pinterest for maximum results
Ready? Let’s do this!
You may have noticed recently that some of your favourite Instagram accounts have jazzed up their Instagram Story Highlights with custom covers. The great news? These are incredibly easy to create, straight from your cell phone. If you’re not sure what I’m talking about, here’s what they look like on your Instagram profile – the […]
For just over 5 months now, I’ve worked from home full-time. And this is the dream, right? To be your own boss, managing your own time and schedule, and to no longer have to sit in traffic on your daily commute. But with the freedom of a flexible schedule, so comes the challenge of staying […]
Whether you’re new to the blogging space, or just starting to think about how to monetize your blog, you’ve likely heard of a blogger’s Media Kit. Your Media Kit will come into use when you’re at a stage where you’re ready to contact brands for advertising and collaboration opportunities. Typically, a media kit includes: A […]
Ever since I went travelling last year, I’ve become somewhat addicted to listening to podcasts. Like most, my obsession started with the beautifully produced Serial (yes, I was a little late to the game), and has grown in leaps and bounds ever since. Below are just a handful of my favorite podcasts that inspire and […]
There’s no denying that Instagram’s new Stories feature is getting a lot of engagement (at last count, over 200 million users). As Snapchat numbers decline, bloggers, photographers, marketers and big brands are using the “behind the scenes” feature in a multitude of creative ways. Now that you’ve mastered the basics (check out Part One of this […]
Today when scrolling through Instagram, a quote appeared in my feed: “Work Smart, Not Hard”. That’s the dream, right? Working less and achieving more in your creative business. But how? Last week I wrote about Evergreen Content in this post and it got me thinking a lot about really making your existing content working for […]
Did you know: my background is in design, web and strategy, and I have worked in digital design agencies as an account manager for quite some time now. Over the years I’ve experienced the client + designer relationship first hand– I’ve seen what works, what doesn’t work, and where frustrations lie. Good news is, almost […]