This is an example of a category page. You can change its layout to display posts in 1, 2 or 3 columns and also remove the sidebar.

How to Set Up Rich Pins on Pinterest (in just 5 minutes)

No matter what your niche, if you’re producing any kind of content (digital products, physical products, blog posts, recipes, podcasts…) then Pinterest is the perfect platform for marketing your business.

When it comes to Pinterest, our goal is to grow your traffic, leads, subscribers and sales, and one very simple way of doing this is to enable rich pins.

In this article, I’ll be showing you how to set up Rich Pins in WordPress. Now, this may sound incredibly complex and techy, however, I promise you that it’s incredibly easy and quick. Best of all, you only have to do this once.

Ready? Let’s get started!

What Are Rich Pins?

In a nutshell, Rich Pins add extra details to pins from your website. Rich Pins tell Pinterest users what your post is all about before they click through to your website.

There are currently 4 categories of Rich Pins:

  • Article
  • Recipe
  • Product
  • App Install

Rich Pins tell Pinterest users what your post is all about before they click through to your website. Best of all, they have a call-to-action, making them far more actionable than a regular pin.

For example, on an Article Rich Pin you’ll see:

  • Article or post title
  • Meta description (a short snippet of text summarising the page’s content)
  • Author (if applicable)
  • Publish date (if applicable)
  • ‘Read It’ button (the call-to-action)

Article Rich Pin – WordPress How-To via katewilkinsoncreative.com

 

Product Rich Pins are any essential for any business who is selling online, and display:

  • Description
  • Product price
  • Availability (in stock / out of stock)
  • ‘Buy Now’ button (the call-to-action)

Why are they important?

There are a few key reasons why Rich Pins are so important to the success of your Pinterest marketing. Here’s 2 of my faves:

  • Rich Pins increases your website domain’s ‘quality’ in Pinterest’s eyes. And a quality domain equals more Pinterest traffic.
  • Rich pins encourage click-throughs (aka more traffic to your site or shop)

How to Enable Rich Pins

 Step 1:

Install the free plugin Yoast SEO

In your WordPress dashboard click on Plugins > Add New > search for “Yoast SEO” > Install > Activate

Step 2: 

From the Plugins page in your WordPress dashboard, scroll down the list to find the Yoast plugin, and click Settings.

Step 3:

From the menu on your left click on Social, then click on the Facebook tab and ensure “Add Open Graph Meta Data” is set to “enabled”.

Step 4:

Now it’s time to use Pinterest’s Rich Pin Validator.

  • Firstly, click on this link to access the Rich Pin Validator.
  • You’ll see on this page a text box labelled “Enter a Valid URL”
  • Into this text box paste in a url from your site and hit Validate

Now all you have to do it wait for the validation to come through!

Note: if you get stuck, reach out to Pinterest’s Support and they’ll be able to give you a hand.

Happy Pinning!

Five Big Lessons from Working & Travelling The World

This post may contain affiliate links, meaning that if you make a purchase after clicking on my link I may make a small commission at no cost to you.

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One of the undeniable perks of being a solopreneur is the freedom to work from anywhere in the world. These days, all of my work in done online, from my laptop, and I have very little one-on-one time with my clients.

So when I finally stepped away from my corporate 9-to-5 job, one of the first things I did was book a flight to Thailand. And whilst siting on a boat and writing emails in my bikini had me feeling so freakin’ #blessed, there were some frustrating circumstances that took away from what would’ve otherwise been perfect, truly magical days.

Fast forward to a few months later, I travelled to Bali, the U.S.A, Turkey, Georgia (the country) and Greece with my laptop in-tow, and continued to earn money in my business from all corners of the globe.

So fellow entrepreneur, if you’re dreaming of the #digitalnomad life, here’s the juicy lessons I learnt from working + travelling overseas, and how you can have a seamless experience:

BYO Internet Connection

There’s very little that I need in order to work, however a strong internet connection is at the very top of my list. Unfortunately, a strong and safe connection is often hard to find when travelling.

Hotel wifi is always slow and often times-out, I don’t love working from noisy cafés and I’m forever dubious of free public wifi.

My solution? I have an old iPhone that I always take travelling. As soon as I get off the plane I purchase a cheap sim card from a kiosk at the airport, and load it up with tonnes of data. A local data-only sim card is generally inexpensive, and saves me hours of frustration and stress whilst I’m on the road.

Now whenever I need connection, I simply hotspot off my phone and I’m instantly connected to my work.

Timezones Can Be Tough

When in California earlier this year, I had a handful of Pinterest Management calls booked with future clients. Only problem was, there’s a big, fat 16 hour time difference between Perth > L.A. Not wanting to make my prospective client get up at 2am to chat with me, I was up very late into the night so we could chat all things Pinterest marketing.

Be Prepared to Miss Out on the Fun

A working vacation is exactly that, and in exchange for the privilege of travel, there’s also work to be done. Consequently, this can mean that whilst your friends are heading off on an adventure, you’ve got to stay behind at the hotel and get sh*t done.

TIP: Automating systems within your business like scheduling your social media posts (I love Later), bulk uploading pins for Pinterest (Tailwind is your new bff) and client project workflows (Dubsato changed my life) will mean there’s more time for hiking/massages/margaritas in your day.

Invest in Smart Tech Pieces

A lightweight laptop bag, a set of compact earphones and an international power adaptor (bonus points for one that can charge multiple devices at once) are just a handful of smart tech accessories frequent travellers should consider investing in.

TIP: If you ever forget to pack a power adaptor, ask for one at your hotel’s reception. Forgetful travellers (such as myself 🙋🏻) often plug them into the wall sockets and leave them behind.

Be prepared for stuff to go wrong

Bummer alert: Sometimes when travelling, things can go wrong. Luggage can get lost, and items can get damaged or even be stolen. Though most travellers will enjoy an incident-free vacation, it always pays to be prepared for the worse:

  • Backup your work to a hard drive or cloud software before you leave
  • Have a copies of all your essential documents in Dropbox or Google Drive
  • Make sure you have the right insurance.
  • Use cloud software all your passwords (I highly recommend LastPass) so you can still log into emails and other essential programs in the absence of your laptop.

Knowing that you can still service your clients and make money – even if things go wrong – will turn a disaster into a slight inconvenience.

Are you a digital nomad or a frequent business traveller? Jump into the comments below and let me know what makes your life easier when on the road!

With love,

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MORE OPTIONS TO PIN:

Lessons From Working & Travelling the World | One of the undeniable perks of being a solopreneur is the freedom to work from anywhere in the world. Here's how to make the process as smooth and stress-free as possible.

How to Stay Productive When Working from Home

For just over 5 months now, I’ve worked from home full-time. And this is the dream, right? To be your own boss, managing your own time and schedule, and to no longer have to sit in traffic on your daily commute.

But with the freedom of a flexible schedule, so comes the challenge of staying productive and focussed without rigid structure, or a boss or team member to be accountable to. That’s right, it’s all up to you now, baby.

So here’s my guide to keeping the productivity levels high when you’re working from home.

Be Prepared for the change

Prior to leaving my previous job, I had fantasised about what working from home would look like – sitting in our front sunroom, looking out to the ocean whilst tapping on my keyboard. Though all of this is now a reality, I hadn’t quite prepared for how different things would be when working alone. All. Day. Long.

Though I’ve now learnt to love my quiet, solo days, it was initially a huge transition from working in an agency with over 20 coworkers – having others to bounce ideas off and office buddies to chat with whilst making a cuppa in the kitchen.

Now, if I ever feel like I’m suffering from cabin fever, I will:

  • go work from a cafe
  • call a friend and go for a walk
  • schedule a co-working day with a buddy who also works from home
  • attend a professional networking event or workshop to connect with fellow creatives
  • organise regular catchups with my inspiring network of female creatives (with rosé).

It’s these little things that help to ward off the cray. Trust me.

Planning Your Week

Some girlfriends in my community (like rockstar life coach, Ellie Swift) love their colour-coded digital calendars. I however love pencil + paper, and swear by my weekly planner pad from Kiki K (you can grab yours here). On Monday mornings I scribble out my week, breaking each day into:

  • must-do’s: client work, deadlines, admin, invoicing, phone calls and meetings.
  • #selfcare essentials: exercise, yoga, coffee dates and any other activities that keep me feeling balanced
  • The “big picture” stuff: I’ve set a handful of large goals to achieve over the year, and have broken each into small, achievable steps. I always set time in my schedule to work on these, to keep me on track and heading in the right direction.

Though schedules do change, it’s important to approach each week with direction and intention for a happier, balanced, goal-kicking outcome.

Create your perfect routine (and stick to it)

One of the great things about working from home is having the flexibility and freedom to manage your own schedule, working the hours that suit you and your lifestyle.

I’m an early bird by nature, and prefer to kickstart my day before sunrise. A typical day for me looks something like this:

5:15AM: I roll out of bed dreary-eyed (wondering why I do this to myself), pull on my yoga pants in the darkness and head to a pilates/yoga/cycle class.

7AM: High on post-exercise smugness and endorphins and ready to take on the world, I head home to make my husband and I smoothies for breakfast and to shower. It’s worth nothing here that I usually ‘dress for work’. By no means am I pulling on a pencil skirt and a blouse, however I avoid wearing sweats or PJs as I find these make me feel sluggish and lazy.

8AM: After the man has walked out the door I put on some slow music (I love this Spotify playlist called Good Morning Focus), make a pot of coffee and light some incense and candles at my desk.

8:30AM: After a quick review of my weekly planner, I turn on my computer, open my inbox and look for anything important that needs to be dealt with or responded to immediately. If the day is looking clear, I close my inbox (no more nasty distractions) and start working through the day’s list. As a priority, I work on any creative projects or my “big picture” tasks first whilst I’m feeling fresh.

11:00AM: Before I break for lunch, I re-open my inbox, responding to anything urgent and flagging emails that need to be replied to by the end of the day.

12PM and beyond: after lunch my day continues in a similar fashion, continuing with any creative work if my brain lets me, or shifting to admin work if not.

Before closing my laptop for the day, I reply to my the emails I flagged earlier and make any adjustments to my calendar for the remainder of the week.

By no means do I stick to this schedule with military precision, but it gives you an idea of how my day typically flows. And because working from home can bring so much joy, I embrace the freedom it gives, meaning:

  • if it’s a hot day, I’ll often have a quick dive into the ocean at lunchtime
  • if I’m feeling frustrated, distracted or uninspired I’ll go for a walk, grab a coffee and clear my head
  • if I’m in a funk, I’ve got PMS or things aren’t working out for me, I give myself permission to take a morning/afternoon/whole day off, and will reset the next day.

Learn to fight the distractions

Distractions, distractions. Yes, they can really mess with your productivity levels when you’re sitting at home in front of your computer.

If you find yourself checking Facebook, constantly standing in front of the fridge (#guilty) or diverting your attention to the latest Anthropologie sale (ok, #guiltyagain) then it’s time to look at how to add some structure to your day.

I’ve tried a number of working styles over the years, and the one that works best for me is working in ‘sprints’. If I’m feeling incredibly inspired and I just can’t stop creating, I don’t use this method. However on those days when I need some structure to get me on track, this is a great technique.

To work in a sprint:

  • Sit down at your desk with a task in mind, whether it be writing a blog post, creating your blogger’s media kit, or writing a course module.
  • Set your alarm for your first ‘sprint’ – I usually work in 40 minute slots, though you may want to work in 30 minutes blocks. Find what works best for you.
  •  Eliminate any distractions (such as your phone or email), start your clock and get working. Work solidly during this ‘sprint’ until your alarm goes off.
  • Now it’s time to reset – get up from your desk, make a cup of tea… whatever you need to do for the next 5 minutes before you start the next round.
  • Now it’s time to rinse and repeat – keep working in this mode until your task is complete.

Some more tips to keep you focussed: 

  • I close my inbox when I’m in creation mode, whether it be writing, designing or strategising.
  • During my ‘sprints’ my phone is turned to do-not-disturb mode.
  • I have completely disabled any notification pop-ups on my laptop (most importantly, Facebook).

Do you work from home? If so, what techniques have helped you? Myself and this wonderful community wold love to hear from you!

Kate x

 

 

How to Design a Blogger’s Media Kit (includes a free template!)

Whether you’re new to the blogging space, or just starting to think about how to monetize your blog, you’ve likely heard of a blogger’s Media Kit.

Your Media Kit will come into use when you’re at a stage where you’re ready to contact brands for advertising and collaboration opportunities.

Typically, a media kit includes:

  • A short blurb about you, your blog and your niche
  • A handful of key statistics (social media following, website traffic, Youtube followers, etc)
  • Opportunities for paid collaborations

Download Your Free Media Kit Template

So, why do I need a media kit?

A professional looking media kit is your opportunity to leave a lasting impression on brands, PR agencies and marketers who are on the hunt to connect and collaborate with bloggers.

If you’re wanting to boost your brand and business with paid partnerships, you need a media kit.

Here’s a list of what your information packet should include:

An Introduction to Yourself

Call it your “mission statement”, your “unique value proposition” or even just your “why”, the first module in your media kit should introduce you, your style, and why your blog was created.

Remember brands and agencies want to see if you’re the right fit, so be sure to use this opportunity to talk about your niche, and how your blog connects with your audience.

Are your readers:

  • Stay-at-home moms, creatives, or entrepreneurs?
  • Motivated, positive, hungry to learn, collaborators or community-driven?
  • Risk takers, searching for guidance, or seeking personal development?

What do they seek, and respond positively to?

This is also your opportunity to introduce your personality and unique voice, so don’t hold back!

About Your Blog

Who does your blog connect to? What is your niche? What topics do you post about regularly? And what content is best received?

This is also a great opportunity to talk about some specifics about your blog’s demographics, as this information is what marketers want to see. Dive into your Instagram, Facebook and website analytics to find out your audience’s age, location and gender.

Tip: remember to include your blog’s url

Download Your Free Media Kit Template

Key Metrics

At the end of the day, advertisers want to know what kind of results they should expect from their paid partnership.

Here’s some suggested data to include:

  • Social Media Followers per platform
  • Social Media Impressions (number of people who saw your content)
  • Social Media Engagement (likes, comments, shares)
  • Monthly Blog Visitors (you’ll find this in your Google Analytics)
  • Monthly Blog Pageviews (this will also be in your Google Analytics account)
  • … and any other engagement you have (for example, Bloglovin followers)

Teaming with Brands

What can advertisers expect from collaborating with you? When a brand decides to advertise with you, what will you deliver?

For example, is it:

  • An authentic, conversational tone?
  • Professionally shot and styled imagery?
  • An engaging caption promoting the product or service?
  • An opportunity for readers or followers to engage with the brand across multiple platforms?

Don’t be shy talking about what value you’ll bring to the table.

Price List

Companies are always on the hunt for unique promotional ideas. List the ways brands can advertise their product or service across your platforms. These may include:

  • A sponsored blog post
  • Product review
  • Social media endorsement
  • Banner ads (include details of placement)
  • Sponsored giveaway

Include your standard prices for each opportunity.

Evidence of Past Collaborations

If you’ve featured in print or digital publication in the past, include the company’s logo here. It will help reinforce your professionalism and the quality of your blog.

Additionally, if you have a glowing testimonial from a previous sponsor, make a feature of it in your kit.

How to Get In Touch & Book

Last but not least, be sure to include all relevant contact details, including your email address and phone number.

How to Turn One Blog Post Into 10 Pieces of Shareable Content

Today when scrolling through Instagram, a quote appeared in my feed: “Work Smart, Not Hard”. That’s the dream, right? Working less and achieving more in your creative business. But how?

Last week I wrote about Evergreen Content in this post and it got me thinking a lot about really making your existing content working for you. I’m going to take a stab in the dark and guess that your situation goes something like this: you write multiple blog posts per week, each one taking you hours upon hours to write, edit, proof read, source photos for, create graphics, pin to Pinterest, post in your Facebook groups, and then….. it’s onto the next one.

But, let’s stop for a second. You’re writing informative, useful, relevant content, so why not squeeze every last opportunity to promote your blog and biz out of every single post you create?

SEE ALSO: Your Essential 5 Step Pinterest Makeover

After you publish your blog post, you’re probably already in the routine of promoting it across Pinterest, Twitter, Facebook and Instagram. These are all still very relevant platforms to promote your content on, but what if I told you that it’s possible to take one blog post and turn it into 10 unique pieces of content your audience will love?

And you may be asking why this is such an important exercise? Well:

  • By maximising the potential of each blog post, you can spend less time writing and coming up with new post ideas, and more time leveraging your existing work (aka “work smart, not hard“, duh).
  • By creating multiple pieces of content on the one topic you’re positioning yourself as a straight-up expert in your field.
  • Once you get in the habit of doing this, it’ll come naturally to you. Trust me: it’ll completely shift the way you think about blog post creation. When planning your content you’ll think more laterally (beyond just the post) about how each component will make it’s own stand-alone piece of content.

Here’s the trick though: you need a long, informative post to work with– at least 1500 words is a great starting point.

To prove how easy it is to create 10 (or more) pieces of content from just one blog post I’m going to put my money where my mouth is a do exactly that using my post “How I made One of My Pinterest Posts Go Viral“.

For my 10 pieces of content I’ve decided on this split:

  • 2 Instagram tips
  • 2 Pinterest posts
  • 3 Twitter tips
  • 1 Webinar, Periscope or Instagram Story
  • 1 Podcast or Soundcloud
  • 1 Email newsletter

When creating your own 10 pieces of content feel free to shuffle these quantities around. Want to focus on Pinterest? Then create more pins. Love going live on Facebook? You go girl! Go forth and put yourself out there!

Now, let’s look at each of these pieces of content in a little more detail:

Instagram Tips

To create my Instagram tips, all I’m going to do is extract 2 nuggets-o-wisdom from my blog post which are actionable and useful to my audience. Here’s the two I have chosen:

Instagram Posts: 2 Pinterest Tips For Your Creative Biz

Each of these posts will be accompanied by a long, informative caption (also extracted straight from the blog post) explaining in detail how to implement these steps, plus a call-to-action to discover more great tips on my blog. Easy, right?

Pinterest Posts

In the early days of starting my lifestyle blog Tell Me Tuesday I was trying to be active on Pinterest as a means of growing my traffic. Problem was, I only had a small number of blog posts, meaning I was pinning the same handful of images over and over again.

Not wanting my lack of content to get in the way of driving traffic to my site, I devised a plan: for each blog article I created 3 different Pinterest graphics, each with different colors and images, plus a re-worked version of the title.

Here’s an example: Let’s say I’m a fashion blogger and my post is called “How to dress for Winter 2016/17”. In addition to pinning a graphic with this title to Pinterest, I would create 2 more graphics with alternative titles that are relevant to my post. These may be:

  • “Your Essential Guide to Dressing this Winter”, and
  • “Update Your Winter Wardrobe With These Key Pieces”

I would then upload these graphics to Pinterest, then re-pin these every couple of weeks to all of my relevant boards.

Pretty cool, right?

Now, let’s apply this principal to my own blog posts. As you know, the original post is titled “How I made One of My Pinterest Posts Go Viral” (check out the graphic below).

How to create multiple Pinterest posts from one blog post

And here’s the 2 additional posts I have created for the same article, featuring:

  • re-worked titles
  • different colors
  • different captions

… and all linking to the same blog post.

How to create multiple Pinterest posts from one blog post

Twitter Tips

Now, let’s move onto the 2 twitter tips. Just like my Instagram posts, all of these tips were taken straight from the blog post. That quote “Work Smart, Not Hard” is looking a whole lot more achievable, am I right?

Here are my three tweets:

Tweet #1: 

Adding keywords to your pins will help you appear in relevant searches. Read how here: http://bit.ly/viral-pinterest

How to create multiple twitter posts from one blog post

Tweet #2:

There’s plenty of opportunity to add keywords relevant to your niche in your next #Pinterest pin: http://bit.ly/viral-pinterest

How to create multiple twitter posts from one blog post

Tweet #3: 

Keeping your blog post ‘evergreen’ is just one way of driving traffic with #Pinterest. Read more here: http://bit.ly/viral-pinterest

How to create multiple twitter posts from one blog post

Tip: The best size for twitter graphics is 1024 x 512 pixels.

Soundcloud

Now it’s time to look at Soundcloud. For those who aren’t familiar with this platform, think of it like Youtube, but for audio recordings instead of video.

Now, I know you might be nervous about recording your own voice, but I promise you it isn’t so scary. And yes, we all cringe a little when we hear a recording of our own voices.

There are a few options when creating a Soundcloud recording based on your blog post– you could record an abridged version with just a handful of key points, or (like me) just record a reading of your whole post.

If you don’t have a professional recording setup, don’t worry. For this post I just used my iPhone earphones and Quick Time Player to make the recording.

Webinar/Periscope/ Instagram Story

The success of your brand greatly relies on your audience’s ability to connect with you. The real you. Your true authentic self. Petrified? I hear ya’! But practise really does make perfect, and recording your content live (yes, flaws and all) is a great way of repurposing your blog content across a different medium.

In my case, I chose to do an Instagram Stories series, using the live feature to share the easy, actionable tips for my followers to implement straight away.

Whatever your video platform of choice, do some trial runs, make sure you feel comfortable talking on the fly about your topic, and remember, no one is perfect. You can do it!

Email Newsletter

For the tenth and final piece of content, I created an email newsletter that I sent to my subscribers. The anatomy of the campaign went a little something like this:

  • Personalised introduction
  • A little bit about me, and my reasoning for the newsletter (this gives the content a friendly tone, and the reader a greater connection to me and my biz)
  • A short excerpt from the post, along with a link to read the full post on the blog.

Now how easy was that? All of the hard work was done for me, meaning that writing the intro blurb and scheduling the email took all of 15 minutes (for real).

Here’s a preview of what the newsletter looked like:

So, fellow creative entrepreneur, I can’t wait to see how you’ve used this method to “work smart, not hard” when it comes to generating content for your biz.

Have any questions? Want to share how you implemented these tips? Share your story with our community in the comments below!