Business

  • Lead Magnet vs. Content Upgrade (and how to create yours)

    Leadmagnet vs Content Upgrade (and how to create yours)

    Opt-ins, lead magnets, content upgrades, freebies… You may be asking yourself “what are these terms and how can they help me grow my business?” Opt-ins, lead magnets, content upgrades, and freebies are all an incentive for people to exchange their email address for bonus material. Growing your email list is important – you own these […]

  • The Ultimate List of Podcasts for Bloggers & Creative Entrepreneurs

    Ever since I went travelling last year, I’ve become somewhat addicted to listening to podcasts. Like most, my obsession started with the beautifully produced Serial (yes, I was a little late to the game), and has grown in leaps and bounds ever since. Below are just a handful of my favorite podcasts that inspire and […]