Business

  • Lead Magnet vs. Content Upgrade (and how to create yours)

    Leadmagnet vs Content Upgrade (and how to create yours)

    Opt-ins, lead magnets, content upgrades, freebies… You may be asking yourself “what are these terms and how can they help me grow my business?” Opt-ins, lead magnets, content upgrades, and freebies are all an incentive for people to exchange their email address for bonus material. Growing your email list is important – you own these […]

  • The Ultimate List of Podcasts for Bloggers & Creative Entrepreneurs

    Ever since I went travelling last year, I’ve become somewhat addicted to listening to podcasts. Like most, my obsession started with the beautifully produced Serial (yes, I was a little late to the game), and has grown in leaps and bounds ever since. Below are just a handful of my favorite podcasts that inspire and […]

  • How to Raise Your Prices (without losing clients)

    How to Raise Your Prices (without losing clients)

    Discussing rate rises with your clients can feel like an icky subject, and one that I tried my darn hardest to avoid for as long as possible. But here’s the thing – you didn’t quit your 9-to-5 and start your own business, only to work harder, earn less, and feel overwhelmed a.f. all the time. […]