How to become a Pinterest Virtual Assistant

Imagine working from home. It’s honestly the dream, right?

To be your own boss, managing your own time and schedule, and to no longer have to sit in traffic on your daily commute.

For just over 2 years now, I’ve worked as a Pinterest Virtual Assistant full-time. I have had the freedom to create a flexible schedule, decide my own worth and enjoy life with my family and friends.  I want you to have that exact same freedom, so here’s all you need to know about becoming a PVA:   

What does a PVA do?

A Pinterest Virtual Assistant is someone that helps their clients grow their business through Pinterest. Pinterest is a fast-growing market that lots of businesses use to drive traffic towards their website. The main tasks a PVA does involves sharing a client’s blog posts, designing pins, creating Pinterest reports & strategies etc. 

Who can become a PVA?

The best thing about becoming a PVA is that there aren’t any restrictions on locations or countries, so anyone can do it! It’s the type of job that you can do in your spare time as a side-hustle or take up full-time. 

How much can I make as a PVA?

Each Pinterest VA has their own unique packages and rates, and these generally range from US $200 to $1,000 per month. The range you make as a Pinterest PVA depends solely on the amount of time you are willing to invest in working.

How can I get started as a PVA?

Getting started as a PVA demands that you put some things in order. These things are important because the level of orderliness and details you put into your profile would determine how well things go for you on the job. Here are some of the things you need to do:

  1. Set hourly rate (I recommend $40 to $50 per hour for new VAs)
  2. Set Your Services (what services will you offer?)
  3. Define your dream clients (what is your niche?)
  4. Choose hours (get clear on your capacity to take on clients)
  5. Watch this FREE training on how I made Pinterest my job (and you can too!)

Are you ready to take charge of your future and work as a PVA? Let me know in the comments! I’d love to support you and help you create a job that suits your lifestyle. 

Kate x

5 tips to use lifestyle stock photos to grow and enhance your brand.

I’m thrilled to have Cherry May Ward from Beach Babe Stock here to share how you can grow and enhance your brand through lifestyle stock photos.


Now, we’re all busy entrepreneurs, I myself am one, so I know exactly how easily the day can get away from you. If you’re not organized and productive with your time then you can easily end up wasting a whole load of it.

Stock photos can help you save hours creating content (warning: our beautiful images might even end up inspiring your next post!) while you grow your brand and spend more time on what matters most; engaging with your audience and marketing your business. Today I’m going to be sharing with you my 5 top tips on how you can use stock photos to grow and enhance your brand.

TIP 1: Using high-quality imagery, graphics, designs and animations to reflect the high quality of your own product or service.


I know that when you’re just starting out it can be really appealing to try and “DIY” all the things… however, going down this route may actually end up hindering your brand/product more than you think.  If you’re using low-quality images, graphics, or designs that aren’t professional then you might attract the same low-quality type of customer… or worse, none at all. The online business world is quite competitive and you need your branding to stand out against the online crowd here. 


TIP 2: Lifestyle images can help you relate to your ideal client more.


You want to be able to talk directly to your customers’ likes/dislikes, pain points and passions. Lifestyle stock photos can help with this. Whereas “styled stock”, you know… those perfectly styled, sometimes unrealistic images of desktop scenes; images that beg the question: When is your desk ever that tidy, apart from before you go on a 2 week vacation?! And… where are the crumbs? Or those images that seem a little too “picture perfect” with a woman typing on a computer with a colour coordinated coffee cup, top, skirt, pens, journal and even …nails? 

This is where lifestyle images like the ones we have on Beach Babe Stock are going to come to the rescue. I create images based on what I know my members and their ideal clients love to do, during work, and their spare time. This means that there are images that help you create engaging, relatable content for your audience, you might even find yourself creating some content that’s inspired by our images!

TIP 3: Think outside the box. (It’s not just for social!)


Stock photos aren’t just for social media posts (in fact, I think that’s where you need stock the least. Read on for my explanation on this below..). They can be used across all different online mediums. Think website banners, shop cover, graphics for your opt-ins, thank you and sales pages, thumbnail images for blog posts or product offerings, webinar slides, blog posts, emails, even mockups to showcase your products.


TIP 4: “Enhance” is the keyword here.

We want to use stock products (images, and done for you graphics) to *enhance* your brand on social media. The best way to do this is to mix in stock images alongside your personal images (be it selfies, photos of your products, you with a client, or your family). 

For personal brands (where you as the owner/founder are the ‘face behind the brand’), I recommend using a ratio somewhere between 1:4 or 2:3 of stock to personal images. This gives you a good ratio of maintaining a highly personal brand image, while keeping your feed imagery to a high quality to reflect the standard of service and price of your offering.

For business, corporate, and ecommerce brands (where you as a person aren’t the key/main component that people know about), I’d still recommend using less stock on social media than you might expect, I recommend 2:1 or 3:1 of stock to brand/personal images.

TIP 5: Make it your own and add your branding.

Once you’ve purchased stock images or graphics like ours on BBS, you can easily make them your own by adding your brand colour overlays, adding your brand logo, or website URL over the top, and adding your Instagram handle over the graphic, or so that if people do share, it links back to your website or profile.


Those are my top 5 tips on how you can use stock photos to grow and enhance your brand. Here’s a quick recap: 

1 – You want to be using professional quality images to reflect the high standard of your brand’s products and or services. 

2 – Using lifestyle images will help your brand feel more relatable to your customers and clients.

3 – There are so many different places you can be using stock photos, they’re not just for social media! Website, product mockups, shop banners, webinar slides.

4 – Remember to use stock in moderation, to *enhance* your branding. I recommend a ratio of 1:4 or 2:3 of stock to personal images for personal brands, and 2:1 or 3:1 of stock to brand images for business type brands.

5 – Make it your own, add your logo, website URL, or your Instagram handle to ensure that if your work is shared, it’ll link back to you.

With all this talk about stock photos and graphics, are you excited to try some out now? I’ve created a freebie just for you lovelies on Kate’s blog.  It’s 3 lifestyle stock photos and 2 done-for-you postable graphics. Click here to download. 



Every Tool You Need to Create & Launch Your Online Course

Do you want to launch a successful digital course, but aren’t sure where to start?

Girl, I know the feeling.

I recently launched my signature program Pin for Success and learned so much along the way. So in the interest of saving you a whole lot of time, here are all of the tools that I used to create and launch my course.


Note: This post may contain affiliate links, meaning that if you make a purchase after clicking on my link I may make a small commission at absolutely no cost to you. These are tools that I use and LOVE.




Screenflow is a screencasting and video editing software that makes communicating with your students so easy! I used ScreenFlow to record my slides, and for face to face communication.

Microphone – Blue Yeti USB Microphone

Clear audio is important. Your students are paying to learn quality content from you, so they need to be able to clearly hear what you are trying to teach them. The Blue Yeti microphone was not difficult to use and the quality was amazing!


Canva Slide Template

Webinar Slide Deck for Canva from Creative Market. This ready-to-use webinar slide deck kit included everything that I needed to create the slides for my presentation. All I needed was my copy, images and branding!


Leadpages is an online program that helps you to create beautiful landing pages in minutes. They provide heaps of templates that you can use for creating your pages, pop-ups and banners that promote your freebie and capture subscribers.

Student Facebook group graphics

If you’re wanting to communicate with your students within a Facebook group (which I highly recommend!), these customisable Facebook group graphics make it so easy.

Graphic mock-ups for your sales page

This mock-up kit was the perfect tool to help me show potential students what my course could visually look like for them. The best part – you don’t need to be a graphic designer to use it!

Course hosting & payments:


Teachable is an online course hosting platform. It allows your students to easily navigate the course you have set up, and track their progress. Teachable handles everything from content hosting, delivery and payment processing to let you focus on creating content, teaching and providing amazing support.


My payment processor of choice is Stripe, and it easily integrates with Teachable.

Course Marketing:


Convertkit is the email marketing program I use, and one I recommend for all business owners and creative entrepreneurs looking to increase conversions and optimise their sales funnel. It has tons of handy features to help you market to your list, and it allows you to effectively and professionally communicate with your audience (plus it connects seamlessly with LeadPages).


I’ve tried other webinar software over the years, but the easiest to use (IMHO) is Zoom is the easiest to use.

Webinars are a great strategy to use in the pre-launch phase of your course to host a Masterclass, then convert the webinar viewers into paying students.


Affiliates are able to promote your offering to an audience that you may not have reached on your own yet. I enlisted a select group of past students and clients to promote my course. They were able to give genuine testimonies based personal experience and help enrol more students. I used Teachable to track and manage all affiliate sales.

Facebook ads

Facebook ads are another great way to reach an audience that you may not have been able to reach on your own. Facebook allows you to target your ideal audience and convert them to students.

Let me know – did you find this helpful? Which tools are you most excited to use?

Kate x

5 Social Media Mistakes You’re Probably Making

This week the wonderful Robyn Mays (aka my dear client and co-founder of South Africa-based digital agency Digital Butter) is here to help us get our social media marketing game back on track.


Social media is like any other technology – it’s great when it works but VERY frustrating when it doesn’t. So how can you make sure it works as often as possible? By avoiding some fundamental mistakes! Below are 5 mistakes you’re probably making when it comes to social media and how to fix them.

#1: Neglecting Your Social Media Objectives

Without a strategy to follow your results are bound to be less effective. A good place to start is to think about the ‘why’ behind your specific channels and from there it is easier to make sure the content you create aligns with your goals for those channels. Not only does content creation become easier but breaking down your objectives into actionable strategies means reporting (tracking how much your audience is engaging with your online content) becomes easier and more valuable to you.

#2: Inconsistent Posting

Consistency means regular, but also intentional posting (that being: posts that fit your social media objectives). Consistency is essential for social media. However, when our own lives get busy, and despite our best intentions, we all get overwhelmed and neglect our own social media. We often see profiles with no posts for weeks and then 3 posts in a day. So, to avoid making this mistake it is helpful to consider the following:

  1. Planning out your posts in advance and
  2. Use a scheduling platform, such as Buffer, so that you don’t have to worry about uploading posts manually.

#3 – Being Too Professional (aka Really Boring)

In order to build trust with potential customers, you first need to show yourself as trustworthy. One of the greatest ways to build this trust is through an authentic social media strategy, bringing ‘real’ into everything your brand puts out online.
There are a few ways to go about doing this, but one of the most effective ways is to showcase the behind the scenes of your company. Whether it’s through ‘Meet the Team’ posts or insights into how the brand works – by showing what goes into maintaining and running your business, you create an authentic and transparent product or service that people feel more inclined to buy into.

#4: Being Too ‘Salesy’ In Your Messaging

When using social media it’s easy to forget that it’s really about giving value to your customers rather than peppering people with sales pitches. A lot of businesses use social media as a platform for pure advertising – all their posts are sales-related which means they’ve missed the point (and true power) of social media. It’s about connecting with your audience, building a community and building trust.

#5: Not Paying for Ads. The boosted post vs paid advert debate

The algorithms are not in your favor.

Although you can generate great leads from organic posting, you’re missing out on the huge numbers by not utilizing ads as part of your social media strategy. Organic reach is currently only about 6% on Facebook which means that by leaving ads out of your social media strategy you’re losing the opportunity to grow your audience.

Another tip most people overlook is how powerful Facebook ads can be compared to boosted posts. We write more on this in another blog post you can find here: Facebook Ads vs Boosted Posts

Bonus! Here’s 2 more!

#6: Thinking anyone at the organization can do social media marketing

There is so much that goes into social media: branding, marketing, sales, copywriting and design just to name a few. Social media should be done by an experienced team and not just someone who has a personal Facebook account.

Some tips to help your organization get started:

  • Play to your strengths: identify the skills needed to run a successful social media marketing team and see who in your team has those skills. Ie: Graphic design to one person, copywriting another.
  • Invest in your people: identify the areas you and your team are lacking in skills and up-skill yourselves using a plethora of online resources (including courses) on social media marketing from Coursera or Udemy. By investing in your people you improve your social media skills as well as enrich your team’s capabilities.

#7 Not learning/adapting from reports and analytics.

Platforms like Facebook and Instagram give you great analytics as well as a range of social media scheduling software. Our favorite software for scheduling and reporting is Agora Pulse, if you’re looking for a powerful analytics tool, look no further. You can use these analytics to monitor what works and what doesn’t, test new ideas, and constantly better the content you’re sharing with your audience.

So to end off…

Social media isn’t scary! You don’t need to become viral in a day to make your digital mark. Start by making small changes to avoid becoming overwhelmed.

Social media is not a short game to be won but rather something that requires some time, effort, learning and trial-and-error to get right. And you can get it right. Just keeping being authentic to who you are as a brand, and you will see the payoff.

Robyn Mays, Digital Butter.


Pssssst! I made these FREE Pinterest templates for you! 👇👇👇

Click here to subscribe

Free Pinterest Templates for Canva

This week I’ve been having an absolute ball recording new modules for Pin for Success, and it got me thinking about YOU.

What 1 thing could I gift you that would; 

>>     save you MONEY and TIME
>>     start your journey towards Pinterest growth
>>     strike one thing off your (never-ending) to-do list

Which is why I created these FREE (yup!) Pinterest Templates for you!

Click here to subscribe

They’re ridiculously easy to customize in Canva (aka, the best free design tool in the biz).

Now go get pinning, y’all hear!


Free Tools for Tracking Your Blog’s Success

Free Tracking Tools for Your Blog | Want to know how successful your latest social media campaign or marketing strategy has been? Here are some free tools to help you track those conversions.

Question: Who is your audience? Where have they come from? And what are they interested in?

These are all questions that need answers for your blog’s success.

Why? Because without facts and figures about your audience, it can be hard to set goals and implement strategies to improve your blog traffic.

If you’re are fairly new to the blogging world, it’s easy to feel overwhelmed by the seemingly endless array of tracking and reporting tools available. I’ve narrowed the endless list down to the few tools that can really help your blog thrive (and are so simple to use):

Google Analytics

Google Analytics is an incredibly easy tool to use, and it’s free! You simply sign up and insert the provided tracking code into your site’s header.

Google Analytics allows you to:

  • View your monthly traffic (sessions) for how many people are coming to your blog
  • See the bounce rates to see if your audience is sticking around
  • Plus, it also helps you to differentiate between new & returning visitors to see if you attracting a new audience


Bitly is used for shortening URLs and tracking link clicks. You can create customisable links too!

This is a great tool if you’re adding your blog’s links into social media posts, messages, or any third-party platform.

Social Mention is a free, real-time search tool that allows you to track mentions (or keywords) you have included in your blog’s social media marketing campaigns.

This tool can also track other blogs, Facebook, Twitter, Google and more.

Social Mention also gives you the option to receive daily email alerts based on statistics of your chosen keywords for free.

W3Counter Real-Time Stats

W3Counter Real-Time Stats is perfect for users who feel overwhelmed by Google Analytics.

It’s the all-in-one solution for real-time reports such as:

  • Number of pageviews on your blog
  • What pages and platforms are linking to your site
  • Top pages linking to your site
  • Your most popular blog posts posts

Let me know – did you find this helpful? Which tool are you most excited to use?

Drop your comments below! I’d LOVE to hear from you!

Before you go! I made these FREE Pinterest templates for you!

Click here to subscribe

Exactly how I gained 646 new subscribers in 1 month (for free)

This week I was diving into my reports and *holy cow!* I gained 646 new subscribers in July 🤯

This was definitely NOT a fluke. I’ve been tweaking and testing over the last couple of months and the results have been real.

July’s subscriber growth

So today I want to share this exact strategy with you, so let’s dive into how this happened (without spending a cent on ads).

Step 1: I focussed on promoting just 1 opt-in freebie

At the start of 2019, I realized that I had far too many opt-ins on offer.

I had a resource library, Instagram templates, checklists, gratitude journals….. the list went on.

The only problem was, most of these didn’t align with what I am an expert in, what products I sell, or what services I offer.

The solution? Focus on promoting just 1 freebie that spoke to my dream customer, and how I wanted to help them.

Step 2: I promoted it *everywhere*

Now that I knew exactly what I wanted to share with the world, it was time to promote my Pinterest Makeover Guide everywhere I could think of.

Here’s where:

  • I created 4 x more Pinterest graphics that linked directly to my opt-in page
  • I linked to my freebie in my website’s navigation menu
  • I added an opt-in form directly to my website’s homepage
  • I added links to my Pinterest and Instagram bios
  • I added a pop-up to my website (that appeared when a user was about to exit my site)
  • I promoted it within all relevant blog posts
  • I added a link to my email signature

Basically, if you were on my website or social media pages, it was pretty hard to miss ☺️

Step 3: I re-wrote the copy on my opt-in page

The last piece of the puzzle was to improve conversions.

I wanted to ensure that I was turning as many of my website visitors into subscribers. And this all boiled down to having the right copy on my opt-in page.

And in hindsight, the switch was so damn simple.

Instead of introducing the freebie by name, I introduced the incredible value it offered.

Here’s the switch:

Old title:

“Download Your Free Pinterest Makeover Guide”

(snore, right?)

New title:

“Ready for a simple and free system for growing your business month after month?”

And just like magic, my conversion rate spiked by almost 20%! 💃

Let’s wrap this baby up

You all know how important I think a mailing list is for a business owner, and one of the easiest ways to grow a list is with an irresistible opt-in that your website visitors can’t refuse.

But I realize that we don’t all have the time or money to hire a graphic designer.

Which is why I just launched my Lead Magnet Bundle for Entrepreneurs & Coaches:

So tell me – was this helpful? Do you have an opt-in for your business?

Drop your comments below! I’d LOVE to hear from you!

15 opt-in ideas to grow your list (and where to promote them)

As a business owner, a mailing list is one of the most valuable tools that you have. Building your mailing list is crucial for building a relationship with potential customers. You’re not just a swipe-able post on Instagram, you’re right there in there inbox, their hub for all important work and personal contact.

Building a mailing list is also a valuable form of protection for you. Google, Facebook and Instagram are constantly changing their algorithms, often leaving you penalised with the changes. You own your mailing list, no one can take your contacts away from you, nor can they change what content of yours is seen.

The purpose an opt-in is to create an irresistible offer that new visitors to your website just can’t refuse.

| Tip: Not sure what an opt-in is? Read this first.

Here are 15 opt-in ideas for your business

  1. Roadmap
  2. Checklist
  3. Audio file (like a meditation)
  4. Video training
  5. Free online workshop (this is a great intro to a paid program you offer)
  6. Resource library
  7. Design templates (Canva templates, Instagram highlight covers)
  8. eBook (recipes, or a how-to guide)
  9. Access to your private Facebook Group
  10. Email challenge (“5 days to do XYZ”)
  11. Swipe files (such as email scripts or blog writing prompts)
  12. An interactive quiz (this is a great way of serving your audience content relevant to their results. Use
  13. A discount code for your store
  14. Access to a VIP offer (like early access to a sale, bonus training modules or a free trial period)
  15. Digital resource (such as stock photos or Lightroom presets)


My most popular opt-ins of all time:

Where to promote your freebies:

1. Your Pinterest bio

Space in your Pinterest bio is very limited (read: you’ve got 60 characters to tell your story and promote your freebie).

My tips:

  • Keep your ‘about’ blurb to one sentence (with as many relevant keywords as possible)
  • Use a link shortener like to create a custom link to your freebie opt-in page that’ll save on character space
  • Add an emoji or 2 to make your freebie link stand out (personal faves are ⇢ ♥︎  👉 ✨)

How to Promote Your Freebie on Pinterest


2. Add a link to your Instagram bio

Handy tip: You can add custom fonts to your Instagram bio (like bold or italic) by using a free tool like this or this.

This is a super simple but effective way of making your freebie stand out to new visitors to your profile.

How to Promote Your Freebie on Instagram


3. Add a website pop-up

Word of warning: Pop-ups can be super annoying for new visitors arriving on your website for the first time (especially those on mobile). Furthermore, the chances of them handing over their email address to you before they’ve had a chance to see if they like your content is very small.

Instead, I like to use an “exit intent” pop-up. This means that the pop-up only appears when the user’s cursor moves outside of the top of the webpage, indicating that they’re likely about to leave my site.

The idea is simple – capture visitors who are about to abandon my website with a free bonus (my Pinterest Makeover Guide).

I set up mine using Leadpages as it was super simple and didn’t require any coding. (full transparency: I am a proud affiliate for Leadpages and may earn a small commission at no additional cost to you if you decide to purchase).

How to Promote Your Freebie Using Pop-Ups

4. Your Facebook page cover image

Promoting your freebie on Facebook doesn’t have to be limited to posts in your feed.

For a strategy that will stay front-and-centre on your Facebook page, edit the description of your cover image and link to your opt-in page. #mindblown

How to Promote Your Freebie Using Your Facebook Cover Photo

5. Within your blog post

Make your blog posts really work for you by adding a freebie “button” that promotes your freebie.

This technique works best for content upgrades – a freebie that ties in directly with the subject of the blog post, adding additional value for the reader.

How to Promote Your Freebie Within Your Blog Post

6. Your website navigation

Want to know what small tweak made the biggest change to my conversion rate? Linking to my freebie in my website’s navigation menu. Simple, right?

Keep the title short, sweet and punchy. In my main menu, I called mine “Pinterest Freebie”.

How to Promote Your Freebie On Your Website


7. Website homepage

When creating a new website (or refreshing your current design) I highly recommend adding an opt-in form. Depending on what email software you use, the process of doing this does vary.

For mine, I used ConvertKit’s free WordPress app.

How to Promote Your Freebie On Your Website's Homepage


8. Your email signature

Below your contact details in your email signature be sure to link to your freebie opt-in page.

Need help designing your next freebie?

I’ve created a Lead Magnet Template Bundle that I know you’re going to LOVE! (it’s going to save you so. much. time). 👇👇👇

Got questions or suggestions? Drop them into the comments below!

Lead Magnet vs. Content Upgrade (and how to create yours)

Opt-ins, lead magnets, content upgrades, freebies…

You may be asking yourself “what are these terms and how can they help me grow my business?”

Opt-ins, lead magnets, content upgrades, and freebies are all an incentive for people to exchange their email address for bonus material. Growing your email list is important – you own these subscribers and can develop an intimate relationship with them, positioning yourself as an expert.

Still confused about how these terms can help your business grow?

Let’s break it down

Content Upgrades

When it comes to growing your mailing list, content upgrades are a great incentive for audiences to sign up!

Content upgrades provide your audience with a free bonus download that is directly related to the blog post they are reading. It’s an “upgrade” because it is adding value to the content they have just read.

Content upgrades can be simple and could look like:

  • Roadmaps
  • Checklists
  • Printables
  • Cheatsheets

Lead Magnets

A lead magnet, whilst similar to a content upgrade, is not directly related with a blog post. It can be a resource with its own separate landing page.

Generally speaking, a lead magnet is usually a freebie or offer that appeals to just about any visitor that visits your website.

Lead magnets are usually bigger value items offered as a free piece of digital, downloadable content, such that few would want to decline. In a nutshell, they are a powerful tool for hooking first-time visitors to your site and turning into a subscriber or lead.

Examples of lead magnets include:

  • Webinars
  • Checklists
  • Resource library
  • Templates
  • e-Books
  • or even access to the first module of your online course

A lead magnet encourages your audience to take that next step in forming a relationship with your business.

How to create yours

To allow your business to grow, you want to create opt-ins that are valuable to your dream customers AND your business.

The content should help your target audience achieve a goal or solve a problem within their business or life. It should also value your business; directly tie the content into a paid offer that you are offering (or planning to offer in the future) such as a paid course or membership. Providing your audience with a freebie “warms up” your target audience and helps position you as the expert.


Note: This post may contain affiliate links, meaning that if you make a purchase after clicking on my link I may make a small commission at absolutely no cost to you. These are tools that I use and LOVE.


Tools I use to create opt-ins that convert

Leadpages for landing pages

Leadpages is an online program that helps you to create beautiful landing pages in minutes. They provide a TON of templates that you can use for creating your pages, pop-ups and banners that promote your freebie and capture subscribers.

Bonus: it also has templates for webinars and sales pages! Leadpages is not the same thing as Mailchimp or Convertkit. It does not allow you to send regular emails to your list. I use LeadPages to grow my email list, and Convertkit to communicate with them.

Convertkit for email marketing

Convertkit the email marketing program I use, and one I recommend for all business owners and creative entrepreneurs looking to increase conversions and optimise their sales funnel.

Convertkit has tons of handy features to help you market to your list, and it allows you to effectively and professionally communicate with the audience (plus it connects seamlessly with LeadPages).


Creative Market for templates

If you’re a busy a.f. business owner or entrepreneur who doesn’t have the time to design your own opt-ins (or can justify the expense of hiring a designer) I highly recommend heading over to Creative Market and purchasing an inexpensive, easy-to-customize template for your next opt-in.

Here are 3 of my absolute favourites:


Canva for design

Canva is an excellent (and free!) online design tool, with thousands of customizable templates to help you design content for your brand. I love using this tool for designing opt-ins such as templates, checklists and roadmaps that my subscribers love.

Let me know: what is something that you can offer your audience as a lead magnet?

Psssssst! Need help designing your next freebie?

I’ve created a Lead Magnet Template Bundle that I know you’re going to LOVE! (it’s going to save you so. much. time). 👇👇👇


The 5 Pinterest Tools I Recommend to All of My Clients

This post may contain affiliate links, meaning that if you make a purchase after clicking on my link I may make a small commission at no cost to you.

This week I wanted to open up my Pinterest toolkit and share with you the *exact* tools I use and recommend for Pinterest marketing.

These tools will help you with:

  1. Account set-up
  2. Pin design
  3. Email list growth
  4. Scheduling
  5. Tracking your growth

1. Account Set-up

Before you start pinning your content to Pinterest, you’re going to need to set up Rich Pins.

Put simply, Rich Pins add extra details to Pins from your website, telling Pinterest users what your post is all about before they click through to your website.

If you have a WordPress website, the easiest way to enable Rich Pins is to use the free plugin Yoast SEO.

| Tip: Need help? Here’s how to set up Rich Pins in less than 5 minutes.

2. Easy Pin Design

I get it: designing your pins may not be your favourite task, but well-designed pins will make a HUGE difference in how your content performs on Pinterest. The solution? An easy-to-use, Pinterest-optimized template.

Here’s a couple of my favourites from Creative Market:

1. Pinterest Canva Bundle by Station Seven


2. Pinterest Optimized Templates for Canva by Basil and Bark 

3. Email List Growth

If you want to take your business growth to the next level with Pinterest, it’s time to turn those website visitors into subscribers.

These days we all know the importance of having an email list, and the easiest way of growing your list is to use opt-ins – a free digital resource or download that readers receive in exchange for their email address.

Examples of opt-ins include:

  • roadmaps (I LOVE this template for creating roadmaps)
  • e-books or workbooks (I often use this template, too)
  • templates
  • printables
  • email challenges or mini-courses

…. and many more!

If you’re wanting to create multiple freebies for growing your list, then this Opt-in Bundle is the bomb.

4. Scheduling

Here’s the thing: Pinterest’s algorithm LOVES consistent pinners, though none of us has the time or the resources to be on the platform manually pinning content every day. #truedat

Your secret weapon for pinning on the daily on auto-pilot? Tailwind.

Tailwind is by far the best scheduling tool you can use for Pinterest. Here are some of the reasons I love it so much:

  • The tool lets you schedule a month’s worth of content in just 1 hour.
  • It has great reporting so you can easily understand what’s working and what’s not.
  • It’s the essential key to your Pinterest growth (trust me).

To try Tailwind free for 1-month click here (then hit the green ‘Free Trial’ button).

5. Tracking your growth

When it comes to getting clear on how many people are coming to your website from Google (and what they’re doing when they’re there) then nothing beats Google Analytics.

It’s free, incredibly accurate and gives you a detailed snapshot of whether you’re strategy is actually converting.

For a snack-sized report, head to Acquisition > Social > Overview to see how many users are coming to your website or blog from Pinterest.


Tell me: do you have a favourite tool or resource you love using for Pinterest? Tell us about it in the comments!


Have you watched my FREE Masterclass yet?

I made this FREE Pinterest training just for you! 👇👇👇