5 Social Media Mistakes You’re Probably Making

This week the wonderful Robyn Mays (aka my dear client and co-founder of South Africa-based digital agency Digital Butter) is here to help us get our social media marketing game back on track.

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Social media is like any other technology – it’s great when it works but VERY frustrating when it doesn’t. So how can you make sure it works as often as possible? By avoiding some fundamental mistakes! Below are 5 mistakes you’re probably making when it comes to social media and how to fix them.

#1: Neglecting Your Social Media Objectives

Without a strategy to follow your results are bound to be less effective. A good place to start is to think about the ‘why’ behind your specific channels and from there it is easier to make sure the content you create aligns with your goals for those channels. Not only does content creation become easier but breaking down your objectives into actionable strategies means reporting (tracking how much your audience is engaging with your online content) becomes easier and more valuable to you.

#2: Inconsistent Posting

Consistency means regular, but also intentional posting (that being: posts that fit your social media objectives). Consistency is essential for social media. However, when our own lives get busy, and despite our best intentions, we all get overwhelmed and neglect our own social media. We often see profiles with no posts for weeks and then 3 posts in a day. So, to avoid making this mistake it is helpful to consider the following:

  1. Planning out your posts in advance and
  2. Use a scheduling platform, such as Buffer, so that you don’t have to worry about uploading posts manually.

#3 – Being Too Professional (aka Really Boring)

In order to build trust with potential customers, you first need to show yourself as trustworthy. One of the greatest ways to build this trust is through an authentic social media strategy, bringing ‘real’ into everything your brand puts out online.
There are a few ways to go about doing this, but one of the most effective ways is to showcase the behind the scenes of your company. Whether it’s through ‘Meet the Team’ posts or insights into how the brand works – by showing what goes into maintaining and running your business, you create an authentic and transparent product or service that people feel more inclined to buy into.

#4: Being Too ‘Salesy’ In Your Messaging

When using social media it’s easy to forget that it’s really about giving value to your customers rather than peppering people with sales pitches. A lot of businesses use social media as a platform for pure advertising – all their posts are sales-related which means they’ve missed the point (and true power) of social media. It’s about connecting with your audience, building a community and building trust.

#5: Not Paying for Ads. The boosted post vs paid advert debate

The algorithms are not in your favor.

Although you can generate great leads from organic posting, you’re missing out on the huge numbers by not utilizing ads as part of your social media strategy. Organic reach is currently only about 6% on Facebook which means that by leaving ads out of your social media strategy you’re losing the opportunity to grow your audience.

Another tip most people overlook is how powerful Facebook ads can be compared to boosted posts. We write more on this in another blog post you can find here: Facebook Ads vs Boosted Posts

#6: Thinking anyone at the organization can do social media marketing

There is so much that goes into social media: branding, marketing, sales, copywriting and design just to name a few. Social media should be done by an experienced team and not just someone who has a personal Facebook account.

Some tips to help your organization get started:

  • Play to your strengths: identify the skills needed to run a successful social media marketing team and see who in your team has those skills. Ie: Graphic design to one person, copywriting another.
  • Invest in your people: identify the areas you and your team are lacking in skills and up-skill yourselves using a plethora of online resources (including courses) on social media marketing from Coursera or Udemy. By investing in your people you improve your social media skills as well as enrich your team’s capabilities.

#7 Not learning/adapting from reports and analytics.

Platforms like Facebook and Instagram give you great analytics as well as a range of social media scheduling software. Our favorite software for scheduling and reporting is Agora Pulse, if you’re looking for a powerful analytics tool, look no further. You can use these analytics to monitor what works and what doesn’t, test new ideas, and constantly better the content you’re sharing with your audience.

So to end off…

Social media isn’t scary! You don’t need to become viral in a day to make your digital mark. Start by making small changes to avoid becoming overwhelmed.

Social media is not a short game to be won but rather something that requires some time, effort, learning and trial-and-error to get right. And you can get it right. Just keeping being authentic to who you are as a brand, and you will see the payoff.

Robyn Mays, Digital Butter

Free Pinterest Templates for Canva

This week I’ve been having an absolute ball recording new modules for Pin for Success, and it got me thinking about YOU.

What 1 thing could I gift you that would; 

>>     save you MONEY and TIME
>>     start your journey towards Pinterest growth
>>     strike one thing off your (never-ending) to-do list

Which is why I created these FREE (yup!) Pinterest Templates for you!

Click here to subscribe

They’re ridiculously easy to customize in Canva (aka, the best free design tool in the biz).

Now go get pinning, y’all hear!

 

Free Tools for Tracking Your Blog’s Success

Free Tracking Tools for Your Blog | Want to know how successful your latest social media campaign or marketing strategy has been? Here are some free tools to help you track those conversions.

Question: Who is your audience? Where have they come from? And what are they interested in?

These are all questions that need answers for your blog’s success.

Why? Because without facts and figures about your audience, it can be hard to set goals and implement strategies to improve your blog traffic.

If you’re are fairly new to the blogging world, it’s easy to feel overwhelmed by the seemingly endless array of tracking and reporting tools available. I’ve narrowed the endless list down to the few tools that can really help your blog thrive (and are so simple to use):

Google Analytics

Google Analytics is an incredibly easy tool to use, and it’s free! You simply sign up and insert the provided tracking code into your site’s header.

Google Analytics allows you to:

  • View your monthly traffic (sessions) for how many people are coming to your blog
  • See the bounce rates to see if your audience is sticking around
  • Plus, it also helps you to differentiate between new & returning visitors to see if you attracting a new audience

Bitly

Bitly is used for shortening URLs and tracking link clicks. You can create customisable links too!

This is a great tool if you’re adding your blog’s links into social media posts, messages, or any third-party platform.

SocialMention.com

Social Mention is a free, real-time search tool that allows you to track mentions (or keywords) you have included in your blog’s social media marketing campaigns.

This tool can also track other blogs, Facebook, Twitter, Google and more.

Social Mention also gives you the option to receive daily email alerts based on statistics of your chosen keywords for free.

W3Counter Real-Time Stats

W3Counter Real-Time Stats is perfect for WordPress.org users who feel overwhelmed by Google Analytics.

It’s the all-in-one solution for real-time reports such as:

  • Number of pageviews on your blog
  • What pages and platforms are linking to your site
  • Top pages linking to your site
  • Your most popular blog posts posts

Let me know – did you find this helpful? Which tool are you most excited to use?

Drop your comments below! I’d LOVE to hear from you!

Exactly how I gained 646 new subscribers in 1 month (for free)

This week I was diving into my reports and *holy cow!* I gained 646 new subscribers in July 🤯

This was definitely NOT a fluke. I’ve been tweaking and testing over the last couple of months and the results have been real.

July’s subscriber growth


So today I want to share this exact strategy with you, so let’s dive into how this happened (without spending a cent on ads).

Step 1: I focussed on promoting just 1 opt-in freebie

At the start of 2019, I realized that I had far too many opt-ins on offer.

I had a resource library, Instagram templates, checklists, gratitude journals….. the list went on.

The only problem was, most of these didn’t align with what I am an expert in, what products I sell, or what services I offer.

The solution? Focus on promoting just 1 freebie that spoke to my dream customer, and how I wanted to help them.

Step 2: I promoted it *everywhere*

Now that I knew exactly what I wanted to share with the world, it was time to promote my Pinterest Makeover Guide everywhere I could think of.

Here’s where:

  • I created 4 x more Pinterest graphics that linked directly to my opt-in page
  • I linked to my freebie in my website’s navigation menu
  • I added an opt-in form directly to my website’s homepage
  • I added links to my Pinterest and Instagram bios
  • I added a pop-up to my website (that appeared when a user was about to exit my site)
  • I promoted it within all relevant blog posts
  • I added a link to my email signature

Basically, if you were on my website or social media pages, it was pretty hard to miss ☺️

Step 3: I re-wrote the copy on my opt-in page

The last piece of the puzzle was to improve conversions.

I wanted to ensure that I was turning as many of my website visitors into subscribers. And this all boiled down to having the right copy on my opt-in page.

And in hindsight, the switch was so damn simple.

Instead of introducing the freebie by name, I introduced the incredible value it offered.

Here’s the switch:

Old title:

“Download Your Free Pinterest Makeover Guide”

(snore, right?)

New title:

“Ready for a simple and free system for growing your business month after month?”

And just like magic, my conversion rate spiked by almost 20%! 💃

Let’s wrap this baby up

You all know how important I think a mailing list is for a business owner, and one of the easiest ways to grow a list is with an irresistible opt-in that your website visitors can’t refuse.

But I realize that we don’t all have the time or money to hire a graphic designer.

Which is why I just launched my Lead Magnet Bundle for Entrepreneurs & Coaches:

So tell me – was this helpful? Do you have an opt-in for your business?

Drop your comments below! I’d LOVE to hear from you!

15 opt-in ideas to grow your list (and where to promote them)

As a business owner, a mailing list is one of the most valuable tools that you have. Building your mailing list is crucial for building a relationship with potential customers. You’re not just a swipe-able post on Instagram, you’re right there in there inbox, their hub for all important work and personal contact.

Building a mailing list is also a valuable form of protection for you. Google, Facebook and Instagram are constantly changing their algorithms, often leaving you penalised with the changes. You own your mailing list, no one can take your contacts away from you, nor can they change what content of yours is seen.

The purpose an opt-in is to create an irresistible offer that new visitors to your website just can’t refuse.

| Tip: Not sure what an opt-in is? Read this first.

Here are 15 opt-in ideas for your business

  1. Roadmap
  2. Checklist
  3. Audio file (like a meditation)
  4. Video training
  5. Free online workshop (this is a great intro to a paid program you offer)
  6. Resource library
  7. Design templates (Canva templates, Instagram highlight covers)
  8. eBook (recipes, or a how-to guide)
  9. Access to your private Facebook Group
  10. Email challenge (“5 days to do XYZ”)
  11. Swipe files (such as email scripts or blog writing prompts)
  12. An interactive quiz (this is a great way of serving your audience content relevant to their results. Use tryinteract.com)
  13. A discount code for your store
  14. Access to a VIP offer (like early access to a sale, bonus training modules or a free trial period)
  15. Digital resource (such as stock photos or Lightroom presets)

 

My most popular opt-ins of all time:

Where to promote your freebies:

1. Your Pinterest bio

Space in your Pinterest bio is very limited (read: you’ve got 60 characters to tell your story and promote your freebie).

My tips:

  • Keep your ‘about’ blurb to one sentence (with as many relevant keywords as possible)
  • Use a link shortener like bit.ly to create a custom link to your freebie opt-in page that’ll save on character space
  • Add an emoji or 2 to make your freebie link stand out (personal faves are ⇢ ♥︎  👉 ✨)

How to Promote Your Freebie on Pinterest

 

2. Add a link to your Instagram bio

Handy tip: You can add custom fonts to your Instagram bio (like bold or italic) by using a free tool like this or this.

This is a super simple but effective way of making your freebie stand out to new visitors to your profile.

How to Promote Your Freebie on Instagram

 

3. Add a website pop-up

Word of warning: Pop-ups can be super annoying for new visitors arriving on your website for the first time (especially those on mobile). Furthermore, the chances of them handing over their email address to you before they’ve had a chance to see if they like your content is very small.

Instead, I like to use an “exit intent” pop-up. This means that the pop-up only appears when the user’s cursor moves outside of the top of the webpage, indicating that they’re likely about to leave my site.

The idea is simple – capture visitors who are about to abandon my website with a free bonus (my Pinterest Makeover Guide).

I set up mine using Leadpages as it was super simple and didn’t require any coding. (full transparency: I am a proud affiliate for Leadpages and may earn a small commission at no additional cost to you if you decide to purchase).

How to Promote Your Freebie Using Pop-Ups

4. Your Facebook page cover image

Promoting your freebie on Facebook doesn’t have to be limited to posts in your feed.

For a strategy that will stay front-and-centre on your Facebook page, edit the description of your cover image and link to your opt-in page. #mindblown

How to Promote Your Freebie Using Your Facebook Cover Photo

5. Within your blog post

Make your blog posts really work for you by adding a freebie “button” that promotes your freebie.

This technique works best for content upgrades – a freebie that ties in directly with the subject of the blog post, adding additional value for the reader.

How to Promote Your Freebie Within Your Blog Post

6. Your website navigation

Want to know what small tweak made the biggest change to my conversion rate? Linking to my freebie in my website’s navigation menu. Simple, right?

Keep the title short, sweet and punchy. In my main menu, I called mine “Pinterest Freebie”.

How to Promote Your Freebie On Your Website

 

7. Website homepage

When creating a new website (or refreshing your current design) I highly recommend adding an opt-in form. Depending on what email software you use, the process of doing this does vary.

For mine, I used ConvertKit’s free WordPress app.

How to Promote Your Freebie On Your Website's Homepage

 

8. Your email signature

Below your contact details in your email signature be sure to link to your freebie opt-in page.

Need help designing your next freebie?

I’ve created a Lead Magnet Template Bundle that I know you’re going to LOVE! (it’s going to save you so. much. time). 👇👇👇

Got questions or suggestions? Drop them into the comments below!

Lead Magnet vs. Content Upgrade (and how to create yours)

Opt-ins, lead magnets, content upgrades, freebies…

You may be asking yourself “what are these terms and how can they help me grow my business?”

Opt-ins, lead magnets, content upgrades, and freebies are all an incentive for people to exchange their email address for bonus material. Growing your email list is important – you own these subscribers and can develop an intimate relationship with them, positioning yourself as an expert.

Still confused about how these terms can help your business grow?

Let’s break it down

Content Upgrades

When it comes to growing your mailing list, content upgrades are a great incentive for audiences to sign up!

Content upgrades provide your audience with a free bonus download that is directly related to the blog post they are reading. It’s an “upgrade” because it is adding value to the content they have just read.

Content upgrades can be simple and could look like:

  • Roadmaps
  • Checklists
  • Printables
  • Cheatsheets

Lead Magnets

A lead magnet, whilst similar to a content upgrade, is not directly related with a blog post. It can be a resource with its own separate landing page.

Generally speaking, a lead magnet is usually a freebie or offer that appeals to just about any visitor that visits your website.

Lead magnets are usually bigger value items offered as a free piece of digital, downloadable content, such that few would want to decline. In a nutshell, they are a powerful tool for hooking first-time visitors to your site and turning into a subscriber or lead.

Examples of lead magnets include:

  • Webinars
  • Checklists
  • Resource library
  • Templates
  • e-Books
  • or even access to the first module of your online course

A lead magnet encourages your audience to take that next step in forming a relationship with your business.

How to create yours

To allow your business to grow, you want to create opt-ins that are valuable to your dream customers AND your business.

The content should help your target audience achieve a goal or solve a problem within their business or life. It should also value your business; directly tie the content into a paid offer that you are offering (or planning to offer in the future) such as a paid course or membership. Providing your audience with a freebie “warms up” your target audience and helps position you as the expert.

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Note: This post may contain affiliate links, meaning that if you make a purchase after clicking on my link I may make a small commission at absolutely no cost to you. These are tools that I use and LOVE.

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Tools I use to create opt-ins that convert

Leadpages for landing pages

Leadpages is an online program that helps you to create beautiful landing pages in minutes. They provide a TON of templates that you can use for creating your pages, pop-ups and banners that promote your freebie and capture subscribers.

Bonus: it also has templates for webinars and sales pages! Leadpages is not the same thing as Mailchimp or Convertkit. It does not allow you to send regular emails to your list. I use LeadPages to grow my email list, and Convertkit to communicate with them.


Convertkit for email marketing

Convertkit the email marketing program I use, and one I recommend for all business owners and creative entrepreneurs looking to increase conversions and optimise their sales funnel.

Convertkit has tons of handy features to help you market to your list, and it allows you to effectively and professionally communicate with the audience (plus it connects seamlessly with LeadPages).

 

Creative Market for templates

If you’re a busy a.f. business owner or entrepreneur who doesn’t have the time to design your own opt-ins (or can justify the expense of hiring a designer) I highly recommend heading over to Creative Market and purchasing an inexpensive, easy-to-customize template for your next opt-in.

Here are 3 of my absolute favourites:

 

Canva for design

Canva is an excellent (and free!) online design tool, with thousands of customizable templates to help you design content for your brand. I love using this tool for designing opt-ins such as templates, checklists and roadmaps that my subscribers love.

Let me know: what is something that you can offer your audience as a lead magnet?

Psssssst! Need help designing your next freebie?

I’ve created a Lead Magnet Template Bundle that I know you’re going to LOVE! (it’s going to save you so. much. time). 👇👇👇

 

The 5 Pinterest Tools I Recommend to All of My Clients

This post may contain affiliate links, meaning that if you make a purchase after clicking on my link I may make a small commission at no cost to you.
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This week I wanted to open up my Pinterest toolkit and share with you the *exact* tools I use and recommend for Pinterest marketing.

These tools will help you with:

  1. Account set-up
  2. Pin design
  3. Email list growth
  4. Scheduling
  5. Tracking your growth

1. Account Set-up

Before you start pinning your content to Pinterest, you’re going to need to set up Rich Pins.

Put simply, Rich Pins add extra details to pins from your website, telling Pinterest users what your post is all about before they click through to your website.

If you have a WordPress website, the easiest way to enable Rich Pins is to use the free plugin Yoast SEO.

| Tip: Need help? Here’s how to set up Rich Pins in less than 5 minutes.

2. Easy Pin Design

I get it: designing your pins may not be your favourite task, but well-designed pins will make a HUGE difference in how your content performs on Pinterest. The solution? An easy-to-use, Pinterest-optimized template.

Here’s a couple of my favourites from Creative Market:

1. Pinterest Canva Bundle by Station Seven

 

2. Pinterest Optimized Templates for Canva by Basil and Bark 

3. Email List Growth

If you want to take your business growth to the next level with Pinterest, it’s time to turn those website visitors into subscribers.

These days we all know the importance of having an email list, and the easiest way of growing your list is to use opt-ins – a free digital resource or download that readers receive in exchange for their email address.

Examples of opt-ins include:

  • roadmaps (I LOVE this template for creating roadmaps)
  • e-books or workbooks (I often use this template, too)
  • templates
  • printables
  • email challenges or mini-courses

…. and many more!

If you’re wanting to create multiple freebies for growing your list, then this Opt-in Bundle is the bomb.

4. Scheduling

Here’s the thing: Pinterest’s algorithm LOVES consistent pinners, though none of us has the time or the resources to be on the platform manually pinning content every day. #truedat

Your secret weapon for pinning on the daily on auto-pilot? Tailwind.

Tailwind is by far the best scheduling tool you can use for Pinterest. Here are some of the reasons I love it so much:

  • The tool lets you schedule a month’s worth of content in just 1 hour.
  • It has great reporting so you can easily understand what’s working and what’s not.
  • It’s the essential key to your Pinterest growth (trust me).

To try Tailwind free for 1-month click here (then hit the green ‘Free Trial’ button).

5. Tracking your growth

When it comes to getting clear on how many people are coming to your website from Google (and what they’re doing when they’re there) then nothing beats Google Analytics.

It’s free, incredibly accurate and gives you a detailed snapshot of whether you’re strategy is actually converting.

For a snack-sized report, head to Acquisition > Social > Overview to see how many users are coming to your website or blog from Pinterest.

 

Tell me: do you have a favourite tool or resource you love using for Pinterest? Tell us about it in the comments!

 

p.s. I recently launched my Lead Magnet Bundle for Entrepreneurs & Coaches so you can create beautiful opt-in freebies in just minutes.

How & Where to Add Keywords on Pinterest

This post may contain affiliate links, meaning that if you make a purchase after clicking on my link I may make a small commission at no cost to you.

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In Pinterest, your pins, boards and even profile are all searchable. By optimising your awesome content with keywords, you’re drastically increasing your chances of appearing in the search results of your ideal customer.

Stumped? Don’t worry, because today I’m going to be walking you through:

  • Why keywords are important
  • How to find the right keywords for your brand
  • Where to place keywords within Pinterest for maximum results

Ready? Let’s do this!

SEE ALSO: Your Essential 5-Step Pinterest Makeover

The Basics of Keywords + PINTEREST Search

Keywords. You may have heard about their importance when diving into Search Engine Optimization (or “SEO”) on your website, but did you know that these same practises can (and should) be applied to your Pinterest account?

Before we dive into the nitty gritty of keywording, let’s start with the basics.

For those who follow me on Instagram, are regular readers of this blog, or have attended my events, you’ve probably heard me say the following statement on more than one occasion. But for those who are new here, here goes:

Pinterest is not a social media platform. It is a powerful visual search engine. 

In a nutshell, think of it like Google – users type in their search queries, and the search engine serves them content that matches their search. And how does your content appear in Pinterest searches? Keywords!

For example, if I’m searching on Pinterest for “guided meditations”, then Pinterest will serve me pins that have these keywords in their description.

You’ll also see in the screen grab below that the Pinterest search bar has three distinct parts:

  1. My exact search term, “guided meditations”
  2. Suggested search terms featuring additional keywords to help me refine my search (for example “guided meditations for beginners”)
  3. Board titles that match my search term

Finding the Right Keywords

When curating your list of keywords, follow these two important principles:

  1. Be on-brand and on-niche. Remember, you want to be attracting your dream customers, not just anyone.
  2. Be specific and targeted. Each pin and board should focus on one central topic.

Where to start?

The best place to start your search for relevant keywords is right inside Pinterest.

Log into your Pinterest account, click on the top search bar, and type in one topic that you blog about and have a Pinterest board for.

For this example I’m going to be using my own content, so I searched for “Pinterest tips”. You’ll see in my screen grab below that Pinterest displays relevant keyword phrases that relate to this topic. These are the keywords I’m going to use. Easy, right?

Now head on over to your Pinterest profile, select your relevant board, and edit your board description.

Here’s how:

In the Description box, type in your new keywords. Once added, simply click ‘save’ and your boards is now optimised with keywords. Now simply repeat this process for every other board you have.

I also like to save my keywords in an Excel spreadsheet so I can refer back to my list whenever I’m publishing a new post to Pinterest.

Using Keywords in your Pin Captions

When writing captions for my pins, I follow this formula:

  • Part 1: The blog post title
  • Part 2: A short description (generally one or two sentences long)
  • Part 3: Two to three relevant hashtags 

Here’s one of my examples: 

How to Create Gorgeous Instagram Story Highlight Covers | You may have noticed recently that some of your favourite Instagram accounts have jazzed up their Instagram Story Highlights with custom covers. The great news? These are incredibly easy to create, straight from your cell phone. Read more on katewilkinsoncreative.com #instagramstories #socialmediatips #socialmediamarketing

 

 

 

 

And another:

Game Changing Instagram Stories Hacks Part 2 | There’s no denying that Instagram’s new Stories feature is getting a lot of engagement (at last count, over 200 million users). As Snapchat numbers decline, bloggers, photographers, marketers and big brands are using the “behind the scenes” feature in a multitude of creative ways. Here’s how to take your Instagram Stories to the next level. #instagramtips #instagramstories

 

 

 

 

Tip: I use the plugin Social Warfare to create custom captions for my Pinterest posts.  

Your PINTEREST Profile

Your Pinterest bio and account name should contain keywords that relate directly to your niche. If you need some inspo, read this post where I talk about how to craft the perfect profile.

Also, don’t be afraid to constantly test and tweak these until you find your secret sauce.

Don’t forget your website

When you’re uploading a new feature (or “hero”) image to your blog posts, be sure to:

  • Change the file name of your image to include keywords. Remember organic Google ranking is still very important, so images titled “photo1.jpg” won’t be helping you at all. In this case, my image’s file name is “how-to-use-keywords-in-interest.jpg”.
  • Change the image title field to match your blog post’s name.
  • Write your pin’s caption in the Alt text field. When your readers pin this image to one of their boards, this description will automatically be pulled through to Pinterest.

Tip: you have 500 characters to sue here, so go for it!

And that my friend is your ultimate guide to adding keywords on Pinterest!

Do you have any tips you’d like to share with our community? Drop a comment in the box below!

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More Options to Pin:

How & Where to Add Keywords on Pinterest | In Pinterest, your pins, board and even profile are all searchable. By optimising your content with keywords, you're drastically increasing your chances of appearing in search results. On the blog I'm walking you through: why keywords are important, how to find the right keywords for your brand and where to place keywords within Pinterest for maximum results. More at katewilkinsoncreative.com #pinteresttips #pinteresttipsforbloggers

How to Design a Blogger’s Media Kit (includes a free template!)

Whether you’re new to the blogging space, or just starting to think about how to monetize your blog, you’ve likely heard of a blogger’s Media Kit.

Your Media Kit will come into use when you’re at a stage where you’re ready to contact brands for advertising and collaboration opportunities.

Typically, a media kit includes:

  • A short blurb about you, your blog and your niche
  • A handful of key statistics (social media following, website traffic, Youtube followers, etc)
  • Opportunities for paid collaborations

Download Your Free Media Kit Template

So, why do I need a media kit?

A professional looking media kit is your opportunity to leave a lasting impression on brands, PR agencies and marketers who are on the hunt to connect and collaborate with bloggers.

If you’re wanting to boost your brand and business with paid partnerships, you need a media kit.

Here’s a list of what your information packet should include:

An Introduction to Yourself

Call it your “mission statement”, your “unique value proposition” or even just your “why”, the first module in your media kit should introduce you, your style, and why your blog was created.

Remember brands and agencies want to see if you’re the right fit, so be sure to use this opportunity to talk about your niche, and how your blog connects with your audience.

Are your readers:

  • Stay-at-home moms, creatives, or entrepreneurs?
  • Motivated, positive, hungry to learn, collaborators or community-driven?
  • Risk takers, searching for guidance, or seeking personal development?

What do they seek, and respond positively to?

This is also your opportunity to introduce your personality and unique voice, so don’t hold back!

About Your Blog

Who does your blog connect to? What is your niche? What topics do you post about regularly? And what content is best received?

This is also a great opportunity to talk about some specifics about your blog’s demographics, as this information is what marketers want to see. Dive into your Instagram, Facebook and website analytics to find out your audience’s age, location and gender.

Tip: remember to include your blog’s url

Download Your Free Media Kit Template

Key Metrics

At the end of the day, advertisers want to know what kind of results they should expect from their paid partnership.

Here’s some suggested data to include:

  • Social Media Followers per platform
  • Social Media Impressions (number of people who saw your content)
  • Social Media Engagement (likes, comments, shares)
  • Monthly Blog Visitors (you’ll find this in your Google Analytics)
  • Monthly Blog Pageviews (this will also be in your Google Analytics account)
  • … and any other engagement you have (for example, Bloglovin followers)

Teaming with Brands

What can advertisers expect from collaborating with you? When a brand decides to advertise with you, what will you deliver?

For example, is it:

  • An authentic, conversational tone?
  • Professionally shot and styled imagery?
  • An engaging caption promoting the product or service?
  • An opportunity for readers or followers to engage with the brand across multiple platforms?

Don’t be shy talking about what value you’ll bring to the table.

Price List

Companies are always on the hunt for unique promotional ideas. List the ways brands can advertise their product or service across your platforms. These may include:

  • A sponsored blog post
  • Product review
  • Social media endorsement
  • Banner ads (include details of placement)
  • Sponsored giveaway

Include your standard prices for each opportunity.

Evidence of Past Collaborations

If you’ve featured in print or digital publication in the past, include the company’s logo here. It will help reinforce your professionalism and the quality of your blog.

Additionally, if you have a glowing testimonial from a previous sponsor, make a feature of it in your kit.

How to Get In Touch & Book

Last but not least, be sure to include all relevant contact details, including your email address and phone number.

The Best Instagram Hashtags for Creatives

Are you a designer, illustrator, DIYer, recipe maker or perhaps even a cocktail-mixing queen? Are you struggling to grow on Instagram and expand your reach? If so, #hashtags are just one of the great ways to increase your Instagram account’s exposure and get those ‘likes’ you want (and deserve!).

Today I’m sharing the best hashtags for your creative business, no matter what niche you’re in:

Best Hashtags for DIY Bloggers, Designers & Creatives

#creativityfound: Trouve Magazine’s hashtag is all about celebrating creativity in all forms.

#ABMcrafty: Share your latest handiwork with this hashtag created by A Beautiful Mess.

#troopStudioDIY: Have you attempted one of Kelly’s fun DIYs at home? If so, be sure to share your creation with the Studio DIY team using this hashtag.

Also try:

#makersgonnamake #calledtobecreative #designisinthedetails #dowhatyoulove #studiodiymoreismore #livecreatively #SoBestFriendsforFrosting #creativeentrepreneur #iamcreative #buzzfeeddiy #designlove

Hashtags For the #GirlBoss

Are you a lady boss killing’ it on the daily? Here are the hashtags for you:

#solopreneur: the latest buzzword in business also has a hashtag, obvs.

#girlboss: Sophia Amoruso is the Girl Boss OG, and now this hashtag represents females hustlin’ on the regular.

#womensupportingwomen: Because we rise by lifting others, right?

Also try:

#bossbabe #communityovercompetition #femaleentrepreneur #createeveryday #creativelifehappylife #dowhatyoulove #creativeentrepreneur

Hashtags For Any creative Niche

#flashesofdelight: Originally created by Glitter Guide, this is the perfect hashtag for any of your creative Instagrams. Share beauty, love, inspiration and creation with this multitasking tag.

#thatsdarling: From the good folk at Darling Magazine, this versatile hashtag is perfect for any of your beautiful snaps.

#wandeleurspark: In the words of Team Wanderer, this hashtag “is all about sharing what makes you aspire + inspire”. Use it to tag whatever makes you smile, inspires you or brings you joy.

Also try:

#darlingmovement #darlingweekend #thehappynow #pursuepretty  #livethelittlethings #prettylittlething

Hashtags for Color

#StudioDIYwallcrawl: Have you snapped a photo in front of #thatpinkwall or another color-filled piece of street art? Share your snap, plus the wall’s location using this tag.

#candyminimal: Two words: pastel dreams.

Also try:

#dscolor #livecolorfully  #myunicornlife #popyacolor

Best Hashtags for Cocktails (and other tipples)

Whether you create cocktail recipes on your blog, or just love snapping a picture of a glass of rosé on a Friday, here are some of the best hashtags to use:

#drinkonfleek: Just like your eyebrows and your outfit, your drink can also be ‘on fleek’.

#ABMhappyhour: Those clever girls behind A Beautiful Mess have some great hashtags (see below for more), and #ABMhappyhour is no exception.

Also try:

#feedfeedcocktails #craftycocktails #roseallday

Hashtags for Bakers & Sweet Treats

Is your instafeed a homage to cupcakes, doughnuts, macarons and ice-creams? Here’s your Instagram cheatsheet:

#ahappyfooddance: a great hashtag for all food-related ‘grams

#donutworrybeawwsam: Sam from the blog Awwsam is the ultimate donut lover. Use this tag when snapping your #donutporn.

#awwsamsweettooth: Awwsam continues her obsession with sweets with another fun hashtag.

#ABMlifeissweet: Another from the A Beautiful Mess girls, this time for all of your sweet creations.

Also try:

#buzzfeedtasty #buzzfeedfood #buzzfeedeats #bakeitoff #feedfeed #feedfeedchocolate

SEE ALSO: Game Changing Instagram Stories Hacks

Want even more hashtags for your creative niche? Download my Hashtag Cheatsheet below (it’s free!).

Are there any hashtags you use for your creative biz that have helped grow your following? If so, pop them in the comments below to share them with our community.