Lead Magnet vs. Content Upgrade (and how to create yours)

Opt-ins, lead magnets, content upgrades, freebies…

You may be asking yourself “what are these terms and how can they help me grow my business?”

Opt-ins, lead magnets, content upgrades, and freebies are all an incentive for people to exchange their email address for bonus material. Growing your email list is important – you own these subscribers and can develop an intimate relationship with them, positioning yourself as an expert.

Still confused about how these terms can help your business grow?

Let’s break it down

Content Upgrades

When it comes to growing your mail list, content upgrades are a great incentive for audiences to sign up!

Content upgrades provide your audience with a free bonus download that is directly related to the blog post they are reading. It’s an “upgrade” because it is adding value to the content they have just read.

Content upgrades can be simple and could look like:

  • Roadmaps
  • Checklists
  • Printables
  • Cheatsheets

Lead Magnets

A lead magnet, whilst similar to a content upgrade, is not directly related with a blog post. It can be a resource with its own separate landing page.

Generally speaking, a lead magnet is usually a freebie or offer that appeals to just about any visitor that visits your website.

Lead magnets are usually bigger value items offered as a free piece of digital, downloadable content, such that few would want to decline. In a nutshell, they are a powerful tool for hooking first-time visitors to your site and turning into a subscriber or lead.

Examples of lead magnets include:

  • Webinars
  • Checklists
  • Resource library
  • Templates
  • e-Books
  • or even access to the first module of your online course

A lead magnet encourages your audience to take that next step in forming a relationship with your business.

How to create yours

To allow your business to grow, you want to create opt-ins that are valuable to your dream customers AND your business.

The content should help your target audience achieve a goal or solve a problem within their business or life. It should also value your business; directly tie the content into a paid offer that you are offering (or planning to offer in the future) such as a paid course or membership. Providing your audience with a freebie “warms up” your target audience and helps position you as the expert.

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Note: This post may contain affiliate links, meaning that if you make a purchase after clicking on my link I may make a small commission at absolutely no cost to you.

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Tools I use to create opt-ins that convert

Leadpages for landing pages

Leadpages is an online tool that helps you collect email subscribers. They provide heaps of templates that you can use for creating your lead magnets and landing pages. It also has templates for webinars and sales pages! Leadpages is not the same thing as Mailchimp or Convertkit. It does not allow you to send regular emails to your list. I use LeadPages to grow my email list, and Convertkit to communicate with them.

Convertkit for email marketing

Convertkit the email marketing program I use, and one I recommend for all business owners and creative entrepreneurs looking to increase conversions and optimise their sales funnel.

Convertkit has tons of handy features to help you market to your list, and it allows you to effectively and professionally communicate with the audience (plus it connects seamlessly with LeadPages).

 

Creative Market for templates

If you’re a busy a.f. business owner or entrepreneur who doesn’t have the time to design your own opt-ins (or can justify the expense of hiring a designer) I highly recommend heading over to Creative Market and purchasing an inexpensive, easy-to-customize template for your next opt-in.

Here are 3 of my absolute favourites:

 

Canva for design

Canva is an excellent (and free!) online design tool, with thousands of customizable templates to help you design content for your brand. I love using this tool for designing opt-ins such as templates, checklists and roadmaps that my subscribers love.

Let me know: what is something that you can offer your audience as a lead magnet?

 

The 5 Pinterest Tools I Recommend to All of My Clients

This post may contain affiliate links, meaning that if you make a purchase after clicking on my link I may make a small commission at no cost to you.
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This week I wanted to open up my Pinterest toolkit and share with you the *exact* tools I use and recommend for Pinterest marketing.

These tools will help you with:

  1. Account set-up
  2. Pin design
  3. Email list growth
  4. Scheduling
  5. Tracking your growth

1. Account Set-up

Before you start pinning your content to Pinterest, you’re going to need to set up Rich Pins.

Put simply, Rich Pins add extra details to pins from your website, telling Pinterest users what your post is all about before they click through to your website.

If you have a WordPress website, the easiest way to enable Rich Pins is to use the free plugin Yoast SEO.

| Tip: Need help? Here’s how to set up Rich Pins in less than 5 minutes.

2. Easy Pin Design

I get it: designing your pins may not be your favourite task, but well-designed pins will make a HUGE difference in how your content performs on Pinterest. The solution? An easy-to-use, Pinterest-optimized template.

Here’s a couple of my favourites from Creative Market:

1. Pinterest Canva Bundle by Station Seven

 

2. Pinterest Optimized Templates for Canva by Basil and Bark 

3. Email List Growth

If you want to take your business growth to the next level with Pinterest, it’s time to turn those website visitors into subscribers.

These days we all know the importance of having an email list, and the easiest way of growing your list is to use opt-ins – a free digital resource or download that readers receive in exchange for their email address.

Examples of opt-ins include:

  • roadmaps (I LOVE this template for creating roadmaps)
  • e-books or workbooks (I often use this template, too)
  • templates
  • printables
  • email challenges or mini-courses

…. and many more!

If you’re wanting to create multiple freebies for growing your list, then this Opt-in Bundle is the bomb.

4. Scheduling

Here’s the thing: Pinterest’s algorithm LOVES consistent pinners, though none of us has the time or the resources to be on the platform manually pinning content every day. #truedat

Your secret weapon for pinning on the daily on auto-pilot? Tailwind.

Tailwind is by far the best scheduling tool you can use for Pinterest. Here are some of the reasons I love it so much:

  • The tool lets you schedule a month’s worth of content in just 1 hour.
  • It has great reporting so you can easily understand what’s working and what’s not.
  • It’s the essential key to your Pinterest growth (trust me).

To try Tailwind free for 1-month click here (then hit the green ‘Free Trial’ button).

5. Tracking your growth

When it comes to getting clear on how many people are coming to your website from Google (and what they’re doing when they’re there) then nothing beats Google Analytics.

It’s free, incredibly accurate and gives you a detailed snapshot of whether you’re strategy is actually converting.

For a snack-sized report, head to Acquisition > Social > Overview to see how many users are coming to your website or blog from Pinterest.

 

Tell me: do you have a favourite tool or resource you love using for Pinterest? Tell us about it in the comments!

 

How & Where to Add Keywords on Pinterest

This post may contain affiliate links, meaning that if you make a purchase after clicking on my link I may make a small commission at no cost to you.

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In Pinterest, your pins, boards and even profile are all searchable. By optimising your awesome content with keywords, you’re drastically increasing your chances of appearing in the search results of your ideal customer.

Stumped? Don’t worry, because today I’m going to be walking you through:

  • Why keywords are important
  • How to find the right keywords for your brand
  • Where to place keywords within Pinterest for maximum results

Ready? Let’s do this!

SEE ALSO: Your Essential 5-Step Pinterest Makeover

The Basics of Keywords + PINTEREST Search

Keywords. You may have heard about their importance when diving into Search Engine Optimization (or “SEO”) on your website, but did you know that these same practises can (and should) be applied to your Pinterest account?

Before we dive into the nitty gritty of keywording, let’s start with the basics.

For those who follow me on Instagram, are regular readers of this blog, or have attended my events, you’ve probably heard me say the following statement on more than one occasion. But for those who are new here, here goes:

Pinterest is not a social media platform. It is a powerful visual search engine. 

In a nutshell, think of it like Google – users type in their search queries, and the search engine serves them content that matches their search. And how does your content appear in Pinterest searches? Keywords!

For example, if I’m searching on Pinterest for “guided meditations”, then Pinterest will serve me pins that have these keywords in their description.

You’ll also see in the screen grab below that the Pinterest search bar has three distinct parts:

  1. My exact search term, “guided meditations”
  2. Suggested search terms featuring additional keywords to help me refine my search (for example “guided meditations for beginners”)
  3. Board titles that match my search term

Finding the Right Keywords

When curating your list of keywords, follow these two important principles:

  1. Be on-brand and on-niche. Remember, you want to be attracting your dream customers, not just anyone.
  2. Be specific and targeted. Each pin and board should focus on one central topic.

Where to start?

The best place to start your search for relevant keywords is right inside Pinterest.

Log into your Pinterest account, click on the top search bar, and type in one topic that you blog about and have a Pinterest board for.

For this example I’m going to be using my own content, so I searched for “Pinterest tips”. You’ll see in my screen grab below that Pinterest displays relevant keyword phrases that relate to this topic. These are the keywords I’m going to use. Easy, right?

Now head on over to your Pinterest profile, select your relevant board, and edit your board description.

Here’s how:

In the Description box, type in your new keywords. Once added, simply click ‘save’ and your boards is now optimised with keywords. Now simply repeat this process for every other board you have.

I also like to save my keywords in an Excel spreadsheet so I can refer back to my list whenever I’m publishing a new post to Pinterest.

Using Keywords in your Pin Captions

When writing captions for my pins, I follow this formula:

  • Part 1: The blog post title
  • Part 2: A short description (generally one or two sentences long)
  • Part 3: Two to three relevant hashtags 

Here’s one of my examples: 

How to Create Gorgeous Instagram Story Highlight Covers | You may have noticed recently that some of your favourite Instagram accounts have jazzed up their Instagram Story Highlights with custom covers. The great news? These are incredibly easy to create, straight from your cell phone. Read more on katewilkinsoncreative.com #instagramstories #socialmediatips #socialmediamarketing

 

 

 

 

And another:

Game Changing Instagram Stories Hacks Part 2 | There’s no denying that Instagram’s new Stories feature is getting a lot of engagement (at last count, over 200 million users). As Snapchat numbers decline, bloggers, photographers, marketers and big brands are using the “behind the scenes” feature in a multitude of creative ways. Here’s how to take your Instagram Stories to the next level. #instagramtips #instagramstories

 

 

 

 

Tip: I use the plugin Social Warfare to create custom captions for my Pinterest posts.  

Your PINTEREST Profile

Your Pinterest bio and account name should contain keywords that relate directly to your niche. If you need some inspo, read this post where I talk about how to craft the perfect profile.

Also, don’t be afraid to constantly test and tweak these until you find your secret sauce.

Don’t forget your website

When you’re uploading a new feature (or “hero”) image to your blog posts, be sure to:

  • Change the file name of your image to include keywords. Remember organic Google ranking is still very important, so images titled “photo1.jpg” won’t be helping you at all. In this case, my image’s file name is “how-to-use-keywords-in-interest.jpg”.
  • Change the image title field to match your blog post’s name.
  • Write your pin’s caption in the Alt text field. When your readers pin this image to one of their boards, this description will automatically be pulled through to Pinterest.

Tip: you have 500 characters to sue here, so go for it!

And that my friend is your ultimate guide to adding keywords on Pinterest!

Do you have any tips you’d like to share with our community? Drop a comment in the box below!

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More Options to Pin:

How & Where to Add Keywords on Pinterest | In Pinterest, your pins, board and even profile are all searchable. By optimising your content with keywords, you're drastically increasing your chances of appearing in search results. On the blog I'm walking you through: why keywords are important, how to find the right keywords for your brand and where to place keywords within Pinterest for maximum results. More at katewilkinsoncreative.com #pinteresttips #pinteresttipsforbloggers

How to Design a Blogger’s Media Kit (includes a free template!)

Whether you’re new to the blogging space, or just starting to think about how to monetize your blog, you’ve likely heard of a blogger’s Media Kit.

Your Media Kit will come into use when you’re at a stage where you’re ready to contact brands for advertising and collaboration opportunities.

Typically, a media kit includes:

  • A short blurb about you, your blog and your niche
  • A handful of key statistics (social media following, website traffic, Youtube followers, etc)
  • Opportunities for paid collaborations

Download Your Free Media Kit Template

So, why do I need a media kit?

A professional looking media kit is your opportunity to leave a lasting impression on brands, PR agencies and marketers who are on the hunt to connect and collaborate with bloggers.

If you’re wanting to boost your brand and business with paid partnerships, you need a media kit.

Here’s a list of what your information packet should include:

An Introduction to Yourself

Call it your “mission statement”, your “unique value proposition” or even just your “why”, the first module in your media kit should introduce you, your style, and why your blog was created.

Remember brands and agencies want to see if you’re the right fit, so be sure to use this opportunity to talk about your niche, and how your blog connects with your audience.

Are your readers:

  • Stay-at-home moms, creatives, or entrepreneurs?
  • Motivated, positive, hungry to learn, collaborators or community-driven?
  • Risk takers, searching for guidance, or seeking personal development?

What do they seek, and respond positively to?

This is also your opportunity to introduce your personality and unique voice, so don’t hold back!

About Your Blog

Who does your blog connect to? What is your niche? What topics do you post about regularly? And what content is best received?

This is also a great opportunity to talk about some specifics about your blog’s demographics, as this information is what marketers want to see. Dive into your Instagram, Facebook and website analytics to find out your audience’s age, location and gender.

Tip: remember to include your blog’s url

Download Your Free Media Kit Template

Key Metrics

At the end of the day, advertisers want to know what kind of results they should expect from their paid partnership.

Here’s some suggested data to include:

  • Social Media Followers per platform
  • Social Media Impressions (number of people who saw your content)
  • Social Media Engagement (likes, comments, shares)
  • Monthly Blog Visitors (you’ll find this in your Google Analytics)
  • Monthly Blog Pageviews (this will also be in your Google Analytics account)
  • … and any other engagement you have (for example, Bloglovin followers)

Teaming with Brands

What can advertisers expect from collaborating with you? When a brand decides to advertise with you, what will you deliver?

For example, is it:

  • An authentic, conversational tone?
  • Professionally shot and styled imagery?
  • An engaging caption promoting the product or service?
  • An opportunity for readers or followers to engage with the brand across multiple platforms?

Don’t be shy talking about what value you’ll bring to the table.

Price List

Companies are always on the hunt for unique promotional ideas. List the ways brands can advertise their product or service across your platforms. These may include:

  • A sponsored blog post
  • Product review
  • Social media endorsement
  • Banner ads (include details of placement)
  • Sponsored giveaway

Include your standard prices for each opportunity.

Evidence of Past Collaborations

If you’ve featured in print or digital publication in the past, include the company’s logo here. It will help reinforce your professionalism and the quality of your blog.

Additionally, if you have a glowing testimonial from a previous sponsor, make a feature of it in your kit.

How to Get In Touch & Book

Last but not least, be sure to include all relevant contact details, including your email address and phone number.

The Best Instagram Hashtags for Creatives

Are you a designer, illustrator, DIYer, recipe maker or perhaps even a cocktail-mixing queen? Are you struggling to grow on Instagram and expand your reach? If so, #hashtags are just one of the great ways to increase your Instagram account’s exposure and get those ‘likes’ you want (and deserve!).

Today I’m sharing the best hashtags for your creative business, no matter what niche you’re in:

Best Hashtags for DIY Bloggers, Designers & Creatives

#creativityfound: Trouve Magazine’s hashtag is all about celebrating creativity in all forms.

#ABMcrafty: Share your latest handiwork with this hashtag created by A Beautiful Mess.

#troopStudioDIY: Have you attempted one of Kelly’s fun DIYs at home? If so, be sure to share your creation with the Studio DIY team using this hashtag.

Also try:

#makersgonnamake #calledtobecreative #designisinthedetails #dowhatyoulove #studiodiymoreismore #livecreatively #SoBestFriendsforFrosting #creativeentrepreneur #iamcreative #buzzfeeddiy #designlove

Hashtags For the #GirlBoss

Are you a lady boss killing’ it on the daily? Here are the hashtags for you:

#solopreneur: the latest buzzword in business also has a hashtag, obvs.

#girlboss: Sophia Amoruso is the Girl Boss OG, and now this hashtag represents females hustlin’ on the regular.

#womensupportingwomen: Because we rise by lifting others, right?

Also try:

#bossbabe #communityovercompetition #femaleentrepreneur #createeveryday #creativelifehappylife #dowhatyoulove #creativeentrepreneur

Hashtags For Any creative Niche

#flashesofdelight: Originally created by Glitter Guide, this is the perfect hashtag for any of your creative Instagrams. Share beauty, love, inspiration and creation with this multitasking tag.

#thatsdarling: From the good folk at Darling Magazine, this versatile hashtag is perfect for any of your beautiful snaps.

#wandeleurspark: In the words of Team Wanderer, this hashtag “is all about sharing what makes you aspire + inspire”. Use it to tag whatever makes you smile, inspires you or brings you joy.

Also try:

#darlingmovement #darlingweekend #thehappynow #pursuepretty  #livethelittlethings #prettylittlething

Hashtags for Color

#StudioDIYwallcrawl: Have you snapped a photo in front of #thatpinkwall or another color-filled piece of street art? Share your snap, plus the wall’s location using this tag.

#candyminimal: Two words: pastel dreams.

Also try:

#dscolor #livecolorfully  #myunicornlife #popyacolor

Best Hashtags for Cocktails (and other tipples)

Whether you create cocktail recipes on your blog, or just love snapping a picture of a glass of rosé on a Friday, here are some of the best hashtags to use:

#drinkonfleek: Just like your eyebrows and your outfit, your drink can also be ‘on fleek’.

#ABMhappyhour: Those clever girls behind A Beautiful Mess have some great hashtags (see below for more), and #ABMhappyhour is no exception.

Also try:

#feedfeedcocktails #craftycocktails #roseallday

Hashtags for Bakers & Sweet Treats

Is your instafeed a homage to cupcakes, doughnuts, macarons and ice-creams? Here’s your Instagram cheatsheet:

#ahappyfooddance: a great hashtag for all food-related ‘grams

#donutworrybeawwsam: Sam from the blog Awwsam is the ultimate donut lover. Use this tag when snapping your #donutporn.

#awwsamsweettooth: Awwsam continues her obsession with sweets with another fun hashtag.

#ABMlifeissweet: Another from the A Beautiful Mess girls, this time for all of your sweet creations.

Also try:

#buzzfeedtasty #buzzfeedfood #buzzfeedeats #bakeitoff #feedfeed #feedfeedchocolate

SEE ALSO: Game Changing Instagram Stories Hacks

Want even more hashtags for your creative niche? Download my Hashtag Cheatsheet below (it’s free!).

Are there any hashtags you use for your creative biz that have helped grow your following? If so, pop them in the comments below to share them with our community.

Case Study: How I Made One Of My Pins Go Viral

Someone posted in a blogging group on Facebook yesterday “When all of our friends are getting married and having children, and you’re just trying to go viral”. And man, did I have a good ol’ cackle. As a blogger and a creative entrepreneur, its easy to get fixated on the idea of going viral. Let me just say this first: I don’t think the idea of “going viral” is the be-all-and-end-all. Long term, you want good quality traffic (with a low bounce rate), an engaged audience, to be positioned as an expert in your field, and to have a ever-growing list of subscribers.

SEE ALSO: Your Essential 5 Step Pinterest Makeover

It is however a wonderful moment when you realise that one of you pins has been shared across Pinterest thousands of times. Yes ma’am, as I was sipping on my cup of tea this morning I saw these incredible stats. I was aware that the pin was performing quite well from looking at my Google Analytics earlier this year, however some recent repins from some influential accounts has seen these stats skyrocket.

Hint: If you don’t have Google Analytics set up on your blog, register now! These statistics are SO important in knowing what posts are performing, where you traffic comes from, who’s looking at your site and so.much.more. So today I thought I’d share with you how to create high-quality, sharable pins for Pinterest. First thing’s first, here’s a preview of the high-performing pin from my lifestyle blog Tell Me Tuesday:

free_tracking_tools_for_your_blog
Had a good ol’ look? Great, then let’s get started!

Viral Pin Tip #1: Size Matters

When designing your Pinterest pin (whether it be in Canva, Photoshop) be sure to make the canvas taller than it is wide. Why? Because:

  • Statistics show that pins sized to a 2:3 ratio get far more repins
  • Pinterest restricts the width of your pins, but not the height
  • The new optimum size set by Pinterest is 600 x 900 pixels.

Action Time!

  • Create a template in Canva or Photoshop that is sized in the 2:3 ratio. Now, every time you create a new blog post, customise this template so all of your pins are the same size.

VIRAL PIN TIP #2: I Used the word ‘Free’

Just like a news headline or a magazine article, there’s power in an attention-grabbing title. Take a step back and think about yourself as a Pinterest user: it’s in our nature to be drawn to a freebie. Now, my post didn’t include a freebie as such, but I knew from my blogging groups that most start-up bloggers have very little funds when it comes to launching their business, and the phrase “free tools” is very catching. There are many ways you can add value to your blog posts by adding a freebie too, no matter what industry you’re in. Here’s just a handful of examples:

  • a discount code for your online store
  • a printable checklist, organiser, calendar or daily planner
  • a digital recipe book
  • free templates, such as a Photoshop or Canva templates for graphics
  • an printable inspirational quote
  • an ebook
  • a how-to guide (like “how to grow indoor plants” or “how to create a capsule wardrobe”)
  • a stock photo package
  • graphic design elements, such as watercolor brushstrokes, paper textures, patterns, icons, etc
  • a list of blog post ideas
  • … and a whole lot more!

If you’re not sure what your readers would like, ask them! Why not ask them on Instagram or create a poll on Facebook?

Action Time!
  • Go to your Google Analytics and have a look at which posts are performing best. Now, have a think about what freebie you can add to the post. Remember, it doesn’t have to be big.
  • Now I want you to recreate the Pinterest graphic for this post (sticking to the 2:3 ratio) and add the words “includes free _____”. An example could be “How to Declutter Your Home In 4 Days (includes a free planner!)”.

Click here to subscribe

Viral tip #3: I SEO’d My Pin

When I first pinned my graphic to Pinterest, I was sure to add a long, keyword rich description. This is known as “SEO” or “Search Engine Optimisation”. In a nutshell, I “optimised” (added keywords to) my pin’s description so it was more likely to appear in the Pinterest search results. There are a whopping 500 characters available when writing your description for your Pinterest pin, so there’s plenty of opportunity to add keywords relevant to your niche. My pin’s description went as follows: Free Tracking Tools for Your Blog | Want to know how successful your blog’s social media campaign or marketing strategy has been? Here’s some free tools to help you track your conversions.

Action Time!
  • Think of the Pinterest search engine just like Google. Now, what do you want your target audience to be typing into the search bar in order to come across your pins?
  • If you’re stuck for what keywords to use, go to Pinterest and type into the search bar your post’s topic. For this example (below) I used the topic “Corporate Fashion”. The Pinterest search engine will then display common words used to refine the search results for this phrase (in this example you’ll see keywords such as “women’s”, “business”, “summer”, etc). If any of these keywords are relevant, be sure to include them into your pin’s description.

How to Optimise Your Pinterest Post With Keywords

  •  Now, I want you to go to your Pinterest account and optimise your pin’s descriptions using keywords. Remember, it’s important that these descriptions have a natural tone, so be sure to write in proper sentences.

Hint: Just like social media platforms like Instagram, hashtags have come to Pinterest. Adding 2 to 3 on-brand hashtags is a great way of helping users discover your content.

VIRAL TIP #4: I pinned (and REPINED) to multiple group boards

Group boards are an excellent way of targeting a broader audience. I know a lot of you have struggled in the past with being accepted to group boards, but it’s well worthwhile persevering. Rumours have been flying around recently that group boards are detrimental to your account, however this blanket statement isn’t 100% true. Group boards are still an important tool, however you should only join high quality boards. This means that the board has an even re-pin count for all posts. For example, if most pins have a repin rate of between 20 and 30, then all pins with less than 20 repins should be deleted by the board owner.

Action Time!

To find a group board that will work for you and your biz:

  • Connect with those in your niche and go on the hunt for good quality group boards. If you’re part of a Facebook group relevant to your niche, post a shoutout.
  • Once you find a board, email the administrator and ask to be a contributor. Remember to be genuine in your approach (that means writing more than “Hey, I want to join your board”), and don’t forget to include a link to your Pinterest profile so they can see all of the amazing pins you have curated on your boards.
  • If you haven’t heard back form the board administrator in a week, follow up with a polite email, however if they don’t respond, move on.
  • Once you’ve been added to a group board, remember to follow the rules, don’t be spammy (generally no more than 1 pin per day is standard) and be sure to repin the work of other members. Remember, it’s a community y’all.
  • If you’re using a program such as Tailwind or Boardbooster, pin your post once to the group board, then set it to be repined again to the same board in 4 weeks time.
  • Don’t forget to also pin (and repin) your posts to all of your own relevant boards

Want to join my group board? You can find out more here.

Viral tip #5: I Kept The Blog Post ‘Evergreen’

Ok, so yes this is another marketing term, but it’s one you should get to know. Evergreen Content can be described in two words: timeless and relevant. Do you think your target audience or your peers are going to share a post that’s out of date, or no longer relevant? Hell no they’re not! Since I first published my post about the tracking tools over a year ago I have updated it twice–technology had changed, some programs were no longer free and I had discovered new tools which I knew my audience would find helpful. By investing in your content, you’re also investing in your audience, and this is something that won’t go unnoticed. 

Action Time!
  • Look at your top performing posts on Google Analytics, and review your post’s content.
  • If the post contains information is no longer relevant, update it!

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VIRAL TIP #6: I made it easy to share my post

At the root of any successful marketing strategy is a solid foundation, and one essential for your blog these days is the ability to easily share your posts. Enter my new favourite plugin, Social Warfare which adds social media share buttons quickly and easily to my blog posts (plus, they look so damn good). Remember, you want to make the ability to share your rockin’ content as straight forward as possible for readers so make sure it’s easy for them to tweet, pin, and share with just the click of a button. Are you using Pinterest for your biz? And if so, is it helping drive traffic to your website? As always, I L-O-V-E hearing from you, so share your thoughts in the comments below.

Your Essential 5-Step Pinterest Makeover

If you’re a creative entrepreneur you’ve probably been hearing a lot of chatter about Pinterest recently, and for good reason. You see, Pinterest is my #1 referrer of traffic to my site, and lucky for you, it’s easy to make Pinterest work for you and your business, no matter what niche you’re in.

Today I’m going to share with you 5 quick and easy tips for giving your Pinterest profile an overhaul which will lead to gaining more followers, driving more traffic to your site and turning your fellow pinners into subscribers and paying customers.

Ready? Let’s do this!

Click here to subscribe

1. Rename Your Boards

The first thing to remember when using Pinterest to grow your traffic is that Pinterest is a search engine, not a social media site. You’re probably thinking “Girl, what on earth are you talking about?”

Well, let me ask you this: do you use Pinterest for keeping up with friends, sharing personal photos and keeping tabs on the Kardashians? Or do you use it for searching for recipes, outfit inspiration, birthday party ideas, planning your next vacation and entrepreneur tips? Chances are you use Pinterest for the latter, and just like Google, you can optimise your account to make it search engine-friendly.

The first step in optimising your Pinterest account is to rename any boards that don’t have search engine friendly names. Though it’s fun and playful to have boards called “If I had a green thumb” for a gardening board, or “Happily Ever After” for a wedding board, these are simply not terms that your potential customers are typing into the Pinterest search bar.

For example, if you are a photographer your boards should have short, sharp, keyword-rich titles that align with what your customers are searching for. For example, board titles may include “Photography Tips”, “Camera Tips”, “Photoshop Shortcuts” or “Photography Tools for Beginners”.

If you find renaming your boards a little challenging, think about what you type into the Pinterest search bar when you’re looking for handy hints, tricks and strategy articles.

2. Reshuffle Your Boards (and put your work first!)

If you haven’t already, I want you to create a Pinterest board which is only has content from your website or blog, and name it after your business. There are a couple of ways to name your board:

Option 1: Simply name it after your business (mine is Kate Wilkinson Creative)

Option 2: Use your domain name, for example WebDesignerKate.com

Option 3: Add the word ‘blog’ to the end of your business name (i.e. Kate Wilkinson Creative Blog)

Whatever you choose, use this board to house only your blog’s content– nothing else.
Now I want you to drag this board into first position on your Pinterest account so it’s the first thing your customers see when they visit your profile. Remember, our mission is to drive loads of good quality traffic to your site, so we want to encourage readers to start exploring all of your really great content on this board, re-pinning your pins, visiting your site and subscribing to your mailing list.

Keeping your brand board in first position, I now want you to re-order your remaining boards so their position reflects to services or products you offer. This helps solidify your brand’s message and positioning. Remember, you want every visitor to your profile to know in an instant who you are and what great knowledge you offer.

3. Remove ALL Off-Niche Boards From Your Profile

You’re probably noticing what’s happening here as we roll through these changes– we’re working to build an impossible-to-ignore Pinterest profile that’ll have your customers screaming “OMG this person has the answers I’ve been looking for!”.

This next tip can seem a little daunting, but it’s an essential step in positioning yourself as an expert in your field: I want you to go to your profile and remove all boards on your profile that don’t support your niche. You can either delete these boards (I feel like some of you are screaming right now), or if they are boards you want to keep for future reference, simply make them private (edit > make secret > switch to “yes”).

Let’s use an example to show why this is so important: if your niche is wardrobe makeovers, you want every board on your profile to reflect this niche. Now if your fabulous wardrobe tips and tricks are mixed in with other off-topic boards such as arts and crafts, children’s birthday party ideas or vegan recipes, your potential customers won’t have a clear snapshot of who you are, and therefore will be far less likely to hit the follow button.

4. Pimp Yo’ PROFILE

The first step in building a connection with your audience is to tell them in no uncertain words 1) who you are, and 2) what value you’re going to add to their lives.

So next I want you to add keywords to your profile name. Remember how I said that Pinterest acts like a search engine? Well another way to optimise your profile is to add some industry-relevant keywords to your profile name, which will help our account appear in relevant searches.

Let’s keep rolling with some examples:

My Pinterest account name for my other biz is Tell Me Tuesday, however my profile name is Tell Me Tuesday | DIY, Food, Travel & Lifestyle Blogger.

Check out Amber McNaught whose account name is Amber McNaught: fashion, beauty and blogging advice.

Grow Your Pinterest In 5 Steps_1

Another example is Kerry from the blog Oh So Amelia. Kerry’s profile name is Kerry | Parenting & Lifestyle. She also has a rocking bio, but we’ll get onto that a little later…

Grow Your Pinterest In 5 Steps

There are 37 characters for you to work with, so start customizing your profile name to reflect the key products and/or services your organization offers.

To update your profile hover over your image and select Settings
Under Profile > Business Name enter your new keyword-rich name
Click Save Settings when finished.

Important: in order to do this, you’ll need to have a Pinterest business account. Don’t have one? No stress, it’s easy (the folks at Pinterest show you how here).

The second part of this step is to write a rockin’ bio. This should have 3 parts:

  1. Who your target audience is
  2. How you solve their problems
  3. A link to your free e-course, webinar or email challenge (something that’ll have your customers clicking without hesitation)

One of my favourite digital duos Think Creative Collective shows us how it’s done:

Grow Your Pinterest In 5 Steps

Their target audience is small business owners, creative entrepreneurs & bloggers (Part 1), they help these people grow a biz that fuels their soul and their pocketbook (Part 2) and their web link goes to a page on their website where you can start a free course and download free printables (Part 3).

Cool, right?

Here’s social media star Caitlin Bather with another great example of a bio that converts:

Grow Your Pinterest In 5 Steps

And here’s one more for good measure from XO Sarah:

Grow Your Pinterest In 5 Steps

If you don’t know how to create a custom url like the TCC ladies or XO Sarah you can just use a link shortener such as bitly.com.

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5. Set a Profile Image That Builds Trust

The final step in building your winning bio is to set a nice, friendly, clear photo of yourself as your profile image. By showing your lovely smiling face you build trust with your audience.

In the case that your Pinterest profile is for a company, make sure your brand’s logo fits seamlessly into the space available. Remember, good design builds trust so that means no stretched logos, no text hanging over the edges, and absolutely no pixilated images.

Phew! That’s a wrap folks! You’re now well on your way to growing your Pinterest account with intention and proven strategy. Feels pretty great, don’t it?

Do you use Pinterest for your blog and biz? Have you got any other tips to share? I’d love to know in the comments below!

Until next time!


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