Whether you’re new to the blogging space, or just starting to think about how to monetize your blog, you’ve likely heard of a blogger’s Media Kit.

Your Media Kit will come into use when you’re at a stage where you’re ready to contact brands for advertising and collaboration opportunities.

Typically, a media kit includes:

  • A short blurb about you, your blog and your niche
  • A handful of key statistics (social media following, website traffic, Youtube followers, etc)
  • Opportunities for paid collaborations

Download Your Free Media Kit Template

So, why do I need a media kit?

A professional looking media kit is your opportunity to leave a lasting impression on brands, PR agencies and marketers who are on the hunt to connect and collaborate with bloggers.

If you’re wanting to boost your brand and business with paid partnerships, you need a media kit.

Here’s a list of what your information packet should include:

An Introduction to Yourself

Call it your “mission statement”, your “unique value proposition” or even just your “why”, the first module in your media kit should introduce you, your style, and why your blog was created.

Remember brands and agencies want to see if you’re the right fit, so be sure to use this opportunity to talk about your niche, and how your blog connects with your audience.

Are your readers:

  • Stay-at-home moms, creatives, or entrepreneurs?
  • Motivated, positive, hungry to learn, collaborators or community-driven?
  • Risk takers, searching for guidance, or seeking personal development?

What do they seek, and respond positively to?

This is also your opportunity to introduce your personality and unique voice, so don’t hold back!

About Your Blog

Who does your blog connect to? What is your niche? What topics do you post about regularly? And what content is best received?

This is also a great opportunity to talk about some specifics about your blog’s demographics, as this information is what marketers want to see. Dive into your Instagram, Facebook and website analytics to find out your audience’s age, location and gender.

Tip: remember to include your blog’s url

Download Your Free Media Kit Template

Key Metrics

At the end of the day, advertisers want to know what kind of results they should expect from their paid partnership.

Here’s some suggested data to include:

  • Social Media Followers per platform
  • Social Media Impressions (number of people who saw your content)
  • Social Media Engagement (likes, comments, shares)
  • Monthly Blog Visitors (you’ll find this in your Google Analytics)
  • Monthly Blog Pageviews (this will also be in your Google Analytics account)
  • … and any other engagement you have (for example, Bloglovin followers)

Teaming with Brands

What can advertisers expect from collaborating with you? When a brand decides to advertise with you, what will you deliver?

For example, is it:

  • An authentic, conversational tone?
  • Professionally shot and styled imagery?
  • An engaging caption promoting the product or service?
  • An opportunity for readers or followers to engage with the brand across multiple platforms?

Don’t be shy talking about what value you’ll bring to the table.

Price List

Companies are always on the hunt for unique promotional ideas. List the ways brands can advertise their product or service across your platforms. These may include:

  • A sponsored blog post
  • Product review
  • Social media endorsement
  • Banner ads (include details of placement)
  • Sponsored giveaway

Include your standard prices for each opportunity.

Evidence of Past Collaborations

If you’ve featured in print or digital publication in the past, include the company’s logo here. It will help reinforce your professionalism and the quality of your blog.

Additionally, if you have a glowing testimonial from a previous sponsor, make a feature of it in your kit.

How to Get In Touch & Book

Last but not least, be sure to include all relevant contact details, including your email address and phone number.

Author: Kate Wilkinson

Kate Wilkinson is driven to show fellow creative entrepreneurs how to grow their business quickly and easily. Through her easy-to-action strategies, Kate wants you to build a creative business that rocks.

When she's not blogging you'll find Kate whipping up a feast for friends or mixing a stiff drink in her beach shack.

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