This week I was diving into my reports and *holy cow!* I gained 646 new subscribers in July 🤯
This was definitely NOT a fluke. I’ve been tweaking and testing over the last couple of months and the results have been real.
So today I want to share this exact strategy with you, so let’s dive into how this happened (without spending a cent on ads).
Step 1: I focussed on promoting just 1 opt-in freebie
At the start of 2019, I realized that I had far too many opt-ins on offer.
I had a resource library, Instagram templates, checklists, gratitude journals….. the list went on.
The only problem was, most of these didn’t align with what I am an expert in, what products I sell, or what services I offer.
The solution? Focus on promoting just 1 freebie that spoke to my dream customer, and how I wanted to help them.
Step 2: I promoted it *everywhere*
Now that I knew exactly what I wanted to share with the world, it was time to promote my Pinterest Makeover Guide everywhere I could think of.
Here’s where:
- I created 4 x more Pinterest graphics that linked directly to my opt-in page
- I linked to my freebie in my website’s navigation menu
- I added an opt-in form directly to my website’s homepage
- I added links to my Pinterest and Instagram bios
- I added a pop-up to my website (that appeared when a user was about to exit my site)
- I promoted it within all relevant blog posts
- I added a link to my email signature
Basically, if you were on my website or social media pages, it was pretty hard to miss ☺️
Step 3: I re-wrote the copy on my opt-in page
The last piece of the puzzle was to improve conversions.
I wanted to ensure that I was turning as many of my website visitors into subscribers. And this all boiled down to having the right copy on my opt-in page.
And in hindsight, the switch was so damn simple.
Instead of introducing the freebie by name, I introduced the incredible value it offered.
Here’s the switch:
Old title:
“Download Your Free Pinterest Makeover Guide”
(snore, right?)
New title:
“Ready for a simple and free system for growing your business month after month?”
And just like magic, my conversion rate spiked by almost 20%! 💃
Let’s wrap this baby up
So tell me – was this helpful? Do you have an opt-in for your business?
Drop your comments below! I’d LOVE to hear from you!
