Are you about to head into a launch?

Convert your cold audience and fence-sitters by stealing this content formula:

PROBLEM AWARE ➡️ AGITATE ➡️ PRODUCT AWARE

Let me give you an example of how this works…

You’re selling a meditation course

➡️ PROBLEM AWARE

“You’ve heard it before – meditation is an essential part of your daily routine. It helps us more focusses, and every entrepreneur you admire on Instagram attributes their success to this.”

➡️ Now….AGITATE

“But every time you find some quiet space, you can’t relax! Your mind won’t stay quiet, your spiralling thinking about your to-do list and you end up feeling more frustrated and cloud-headed than before you even started.” 

HINT: It’s not just about identifying the problem, but agitating to a point of frustration and desiring a solution. This is the perfect entry point where you can introduce your product. 

👩‍🍳 Then for the pièce de résistance…

➡️ MAKE YOUR AUDIENCE PRODUCT AWARE

Aka introduce your product/program/course as the solution to these pain points.

💫 This is where the conversations + sales magic happens. 💫

Steal this formula for all of your marketing materials: Stories, sales page, newsletters and IG Lives.