Are you about to head into a launch? One of the most challenging parts of your pre-launch strategy is getting your audience primed to buy.
Convert your cold audience and fence-sitters by stealing this content formula:
PROBLEM AWARE ➡️ AGITATE ➡️ PRODUCT AWARE
Let me give you an example of how this works…
You’re selling a meditation course
➡️ PROBLEM AWARE
“You’ve heard it before – meditation is an essential part of your daily routine. It helps us more focusses, and every entrepreneur you admire on Instagram attributes their success to this.”
“But every time you find some quiet space, you can’t relax! Your mind won’t stay quiet, your spiralling thinking about your to-do list and you end up feeling more frustrated and cloud-headed than before you even started.”
HINT: It’s not just about identifying the problem, but agitating to a point of frustration and desiring a solution. This is the perfect entry point where you can introduce your product.
👩🍳 Then for the pièce de résistance…
➡️ MAKE YOUR AUDIENCE PRODUCT AWARE
Aka introduce your product/program/course as the solution to these pain points.
💫 This is where the conversations + sales magic happens. 💫
Steal this formula for all of your marketing materials: Stories, sales page, newsletters and IG Lives.