Are you about to head into a launch? One of the most challenging parts of your pre-launch strategy is getting your audience primed to buy.
Convert your cold audience and fence-sitters by stealing this content formula:
PROBLEM AWARE ➡️ AGITATE ➡️ PRODUCT AWARE
Let me give you an example of how this works…
You’re selling a meditation course
➡️ PROBLEM AWARE
“You’ve heard it before – meditation is an essential part of your daily routine. It helps us more focusses, and every entrepreneur you admire on Instagram attributes their success to this.”
➡️ Now….AGITATE
“But every time you find some quiet space, you can’t relax! Your mind won’t stay quiet, your spiralling thinking about your to-do list and you end up feeling more frustrated and cloud-headed than before you even started.”
HINT: It’s not just about identifying the problem, but agitating to a point of frustration and desiring a solution. This is the perfect entry point where you can introduce your product.
👩🍳 Then for the pièce de résistance…
➡️ MAKE YOUR AUDIENCE PRODUCT AWARE
Aka introduce your product/program/course as the solution to these pain points.
💫 This is where the conversations + sales magic happens. 💫
Steal this formula for all of your marketing materials: Stories, sales page, newsletters and IG Lives.