How to set up Rich Pins in 5 minutes

No matter what your niche, if you’re producing any kind of content (digital products, physical products, blog posts, recipes, podcasts…) then Pinterest is the perfect platform for marketing your business.

When it comes to Pinterest, our goal is to grow your traffic, leads, subscribers and sales, and one very simple way of doing this is to enable rich pins.

In this article, I’ll be showing you how to set up Rich Pins in WordPress. Now, this may sound incredibly complex and techy, however, I promise you that it’s incredibly easy and quick. Best of all, you only have to do this once.

Ready? Let’s get started!

What Are Rich Pins?

In a nutshell, Rich Pins add extra details to pins from your website. Rich Pins tell Pinterest users what your post is all about before they click through to your website.

There are currently 4 categories of Rich Pins:

  • Article
  • Recipe
  • Product
  • App Install

Rich Pins tell Pinterest users what your post is all about before they click through to your website. Best of all, they have a call-to-action, making them far more actionable than a regular pin.

For example, on an Article Rich Pin you’ll see:

  • Article or post title
  • Meta description (a short snippet of text summarising the page’s content)
  • Author (if applicable)
  • Publish date (if applicable)
  • ‘Read It’ button (the call-to-action)

Article Rich Pin – WordPress How-To via katewilkinsoncreative.com


Product Rich Pins are any essential for any business who is selling online, and display:

  • Description
  • Product price
  • Availability (in stock / out of stock)
  • ‘Buy Now’ button (the call-to-action)

Why are they important?

There are a few key reasons why Rich Pins are so important to the success of your Pinterest marketing. Here are 2 of my faves:

  • Rich Pins increases your website domain’s ‘quality’ in Pinterest’s eyes. And a quality domain equals more Pinterest traffic.
  • Rich pins encourage click-throughs (aka more traffic to your site or shop)

How to Enable Rich Pins

 Step 1:

Install the free plugin Yoast SEO

In your WordPress dashboard click on Plugins > Add New > search for “Yoast SEO” > Install > Activate

Step 2: 

From the Plugins page in your WordPress dashboard, scroll down the list to find the Yoast plugin, and click Settings.

Step 3:

From the menu on your left click on Social, then click on the Facebook tab and ensure “Add Open Graph Meta Data” is set to “enabled”.

Step 4:

Now it’s time to use Pinterest’s Rich Pin Validator.

  • Firstly, click on this link to access the Rich Pin Validator.
  • You’ll see on this page a text box labelled “Enter a Valid URL”
  • Into this text box paste in a url from your site and hit Validate

Now all you have to do it wait for the validation to come through!

Note: if you get stuck, reach out to Pinterest’s Support and they’ll be able to give you a hand.

Happy Pinning!