No matter what your niche, if you’re producing any kind of content (digital products, physical products, blog posts, recipes, podcasts…) then Pinterest is the perfect platform for marketing your business.

When it comes to Pinterest, our goal is to grow your traffic, leads, subscribers and sales, and one very simple way of doing this is to enable rich pins.

In this article, I’ll be showing you how to set up Rich Pins in WordPress.

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In Pinterest, your pins, boards and even profile are all searchable. By optimising your awesome content with keywords, you’re drastically increasing your chances of appearing in the search results of your ideal customer.

Stumped? Don’t worry, because today I’m going to be walking you through:

– Why keywords are important
– How to find the right keywords for your brand
– Where to place keywords within Pinterest for maximum results

Ready? Let’s do this!